How Does Facebook Ad Targeting Work? For marketers running online ads, Facebook ad targeting is a topic that’s important to understand, It’s particularly interesting when considering the psychology of how marketing works. Note that when thinking about Facebook ads, Instagram and Audience Network are included because they’re also part of that network. There’s no other network, platform, or marketing form that has as robust of
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How are Facebook Ads Different from Google Ads? It’s a common question that comes up because clients want to know which to do. But, it’s really not an ‘either/or’ situation when it comes to running Facebook Ads and Google Ads. While Facebook and Google are competing for marketing ad dollars, they do not compete as similarly for the individuals being marketed to. For marketers,
Which is better? The Facebook Attribution Tool or Google Analytics There is a new kid in town when it comes to tracking marketing attribution and we feel it might be better than Google Analytics, but will let you be the judge of that. Although Google Analytics is still a great tool, Facebook has come up with its own attribution tool that opens up new
What Does it Mean to Build a Funnel in Marketing? A marketing funnel fundamentally means delivering marketing messages that speak to people who are in different stages of the buying a process. The funnel concept also refers to the amount of awareness potential customers have about a brand and what’s being marketed. The intent of marketing is to gain customers but there’s a lot that
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How to Target on LinkedIn Many marketers think of running ads on LinkedIn rather than on Facebook because their thought is ‘I’m a professional and this is a professional network whereas Facebook is a consumer network.’ This thought process is not the best way to market. Rather, look at targeting options available on the various platforms and discern if you can get to the intended
What is SEO? Most already know that SEO in simple terms means ‘search engine optimization’. But when you break that down, everyone has an opinion as to what that means and how it’s done. Google has a guide for SEO, industry leaders predict best practices based on trends, and marketing agencies also have an idea of what it is and how to handle it. So,
Can You Accurately Forecast Results for Digital Marketing? Forecasting results for digital marketing is a complicated topic that frequently comes up for debate among businesses and marketers. It’s common for folks to claim that they can accurately forecast digital marketing results. However, the truth is no; they cannot. Though it’s still best practice to spend time understanding how the data is set up and look
Top Metrics to Watch in Facebook & Instagram Ads for Success Facebook ads, Instagram ads, and audience network ads are all run through the same platform and there are hundreds of metrics to look at. It can be overwhelming for marketers who don’t get excited about diving deep into data and love analytics. So how do you know what Facebook ads, Instagram metrics to
So you have created videos and you are hosting them on your website through YouTube. Are you remarketing to people who view those videos? How about those that visit your YouTube channel? Don't make this crucial mistake of not setting up your audiences now. Read More On This Topic