Can You Accurately Forecast Results for Digital Marketing? Forecasting results for digital marketing is a complicated topic that frequently comes up for debate among businesses and marketers. It’s is common for folks to claim that they can accurately forecast digital marketing results. However, the truth is no; they cannot. Though it’s still best practice to spend time understanding how the data is set up and
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Top Metrics to Watch in Facebook & Instagram Ads for Success Facebook ads, Instagram ads, and audience network ads are all run through the same platform and there are hundreds of metrics to look at. It can be overwhelming for marketers who don’t get excited about diving deep into data and love analytics. So how do you know what Facebook ads, Instagram metrics to
So you have created videos and you are hosting them on your website through YouTube. Are you remarketing to people who view those videos? How about those that visit your YouTube channel? Don't make this crucial mistake of not setting up your audiences now. Read More On This Topic
It’s okay to be obsessed with marketing attribution. And, it's common to need to remind clients about how marketing attribution works. Attribution is a marketing term that can be confusing and it’s a topic that comes up often when reporting results. Whether it’s a phone call, form fill, or eCommerce sale, business owners and marketers always want to attribute that
Positive percentages in web traffic may seem like SEO success on the surface. But there is so much more to consider when it comes to website analytics, search results, keywords, and how website visitors are interacting with a website. To get the true picture of what is happening, dig deeper. After all, what good are website visitors who view one page and then
10 Reasons Why Your Facebook or Instagram Ads Aren’t Working: Part 2 Today I want to wrap up our series on the top 10 reasons why your Facebook ads or Instagram ads are not working for you. So here we go. We've already gone through number 10 through number five. So let's start with number four. Mistake #4 Not
10 Reasons Why Your Facebook and Instagram Ads Aren't Working: Part 1 Today, I want to talk about the top 10 mistakes that I see happening with Facebook and Instagram ads and how those mistakes lead to ads not working for you. So, first of all, when I talk about Facebook ads, I'm talking about the entire platform. If
Why You Should Be Doing Omnichannel Marketing Omnichannel Marketing: It's Baaaack! If you're paying attention at all to the digital marketing world, many people are talking about omnichannel marketing. Like we like to do in the marketing world, we make up terms that mean the exact same thing as the terms we made up before. We like to rehash marketing terms
This post discusses attribution as it relates to the Facebook platform. What does attribution mean? Attribution is how credit is applied to conversions, phone calls, form fills, etc. inside of the Facebook platform. We always want to know who gets credit. Different Platforms. Different Conversion Attribution. From a big picture
Choosing and Optimizing Content for your Website Today I want to talk about optimizing content on your website. First, if you're not doing content marketing then you're essentially not marketing your business. What is Content and Why do You Need It? Content can be videos, infographics, various written formats, structure pages blogs, etc. that appear on your