What is the Difference Between Conversions and E-Commerce in Google Analytics? Watch the Video Tracking specific conversions lends insight into to the effectiveness of your website and marketing. This post will discuss the difference between goal/conversion and e-commerce tracking in Google Analytics. Spoiler alert: the metrics essentially denote the same thing because they track the desired actions on a website - clicking, buying,
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What to Consider Before Running Social Ads on the Facebook Network People come to Facebook to be entertained, not to be sold to. Running social ads on the Facebook platform is a lot like running TV ads. By nature, Facebook ads attempt to distract the viewer from whatever they’re viewing. So if your Facebook ad is going to come between
How and Why to Use Google URL Campaign Builder Watch the Video In our last video, we talked about direct traffic and why it’s something you need to pay attention to. Unknowingly, you're probably adding to your direct traffic by not properly using the Google Campaign URL Builder. The Campaign URL Builder needs to be used in almost any type
What is Direct Traffic in Google Analytics? Watch this video about what direct traffic is and what it is not. Let’s talk about Direct Traffic in Google Analytics: what it is; what it is isn’t; and why you really need to pay attention to it. Most people when they get inside their Google Analytics and then to their channel reports, pay
How to create and use audience segmentation in Google Analytics for re-marketing Watch our video to see how this can be implemented and more tips and tricks for google analytics audience segmentation. Picture this, you have been starring at google analytics and you see you have this awesome referral source but it’s not quite converting into leads. There could be many reasons why the
Top Nine Reasons Why You Should Take The Next Indianapolis Google Analytics Class At The Speak Easy I know what you’re thinking why 9? I mean you couldn’t come up with 10, sure we could have come up with 23.5 reasons, I know another weird number but we did 9 because it’s different and that is who we are DIFFERENT.