10 Reasons Why Your Facebook and Instagram Ads Aren't Working: Part 1 Today, I want to talk about the top 10 mistakes that I see happening with Facebook and Instagram ads and how those mistakes lead to ads not working for you. So, first of all, when I talk about Facebook ads, I'm talking about the entire platform. If
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So far Elevated has created 47 blog entries.
Why You Should Be Doing Omnichannel Marketing Omnichannel Marketing: It's Baaaack! If you're paying attention at all to the digital marketing world, many people are talking about omnichannel marketing. Like we like to do in the marketing world, we make up terms that mean the exact same thing as the terms we made up before. We like to rehash marketing terms
This post discusses attribution as it relates to the Facebook platform. What does attribution mean? Attribution is how credit is applied to conversions, phone calls, form fills, etc. inside of the Facebook platform. We always want to know who gets credit. Different Platforms. Different Conversion Attribution. From a big picture
Choosing and Optimizing Content for your Website Today I want to talk about optimizing content on your website. First, if you're not doing content marketing then you're essentially not marketing your business. What is Content and Why do You Need It? Content can be videos, infographics, various written formats, structure pages blogs, etc. that appear on your
Paid Digital Marketing Channels Can Get Results Quicker, Right? Paid digital marketing is part of a healthy marketing strategy, but does is get faster results? If you watched my last video, I talked about the omnichannel approach vs the not-putting-all-your-eggs in-the-same-basket approach to paid media sources and organic media sources. By paid media sources I mean Facebook ads, Google
Stop Putting Content Out If You are not Going to Promote It If you're not promoting content that you produce, then stop producing it. Make sure you create a plan to get that piece of content you wrote for your website in front of your target audience. If you rely solely on making organic social posts, then you're missing
Giving credit or marketing attribution changed with the onset of digital marketing. Do you really know where your customers come from? In our last video, we talked about the dangers of relying on one channel, or the other in order to market your business, particularly, for SEO purposes. We want to talk about how giving credit or what's called attribution to one channel
Google Ads: Pay Per Conversion for Google Display Ads Google announced an option to pay for conversions in the display network. This is pretty big news. I would say it was predictable and think Google is going to have to move more towards a pay for conversion model. I believe the reason is that the cost per click has just gotten too
Digital Marketing is Easy, Right? I'm currently smiling right now, but I might not be in a couple minutes. Some would like you to believe that digital marketing is easy. But is it? This video came about from a radio commercial that I've been hearing from one of these larger companies. The commercial essentially puts digital marketing on this
Why You Shouldn't Rely 100% on SEO or Organic Traffic While pursuing the holy grail of abundant, organic traffic to your website is a worthwhile endeavor, solely relying on SEO or organic traffic isn’t the best strategy. In this post and video, I’ll discuss what SEO is and why it’s only part of an overall strategy. What is