What are local conversion actions and how are they affecting your Google Ads data? Watch Video Local conversion actions are newly automated conversion actions that are now showing in your Google Ads program. Just to repeat, these conversion actions are automated and they are coming from Google. They are not something that you can delete and they're not something you can filter out
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How to Create Cold Audiences to Target Inside of the Facebook Platform Watch Video Cold audiences consist of people who haven’t interacted with your brand before. Since this type of audience is unfamiliar with your brand it can sometimes be the toughest audience to achieve quick results but don't get disappointed as it's a nessary part of the marketing funnel. You need to consistently introduce your
How to Create Warm Audiences to Target Inside of the Facebook Platform Watch Video Potential customers go from being people who don't know you at all (Cold Audiences) to people who know about you (Warm Audiences) and, eventually, to people who know you well (Customers). Discover types of Warm Audiences that can be created and used in Facebook to help convert
Google Partner Event Recap: Grow Retail Business This month's Google Partner event focussed on how to grow a retail business. It's not too early to prepare for the December buying season! Since Elevated Marketing Solutions is a Google Partner, we get to partner with Google and share exclusive content with our clients. The live streamed event was held at the
Watch the Video Here's a quick tutorial on how to migrate multiple views and conversions/goals in Google Analytics. It is a best practice to create multiple views such as raw, master and test. However, what happens if you have separate views created, but you need to share a conversion or goal from one view to another? For example, we have a global client that has many locations all over the world. We created
What is Data Driven Marketing? Watch Video Data driven marketing is the only type of marketing out there. It’s simple: all decisions are based on incoming data. The abundance of data available today makes digital marketing a more informed process. In the past, companies relied on billboards, television, direct mail and the like for messaging. Unfortunately, it was impossible to determine at which
What is the Difference Between Conversions and E-Commerce in Google Analytics? Watch the Video Tracking specific conversions lends insight into to the effectiveness of your website and marketing. This post will discuss the difference between goal/conversion and e-commerce tracking in Google Analytics. Spoiler alert: the metrics essentially denote the same thing because they track the desired actions on a website - clicking, buying,
What to Consider Before Running Social Ads on the Facebook Network People come to Facebook to be entertained, not to be sold to. Running social ads on the Facebook platform is a lot like running TV ads. By nature, Facebook ads attempt to distract the viewer from whatever they’re viewing. So if your Facebook ad is going to come between
How and Why to Use Google URL Campaign Builder Watch the Video In our last video, we talked about direct traffic and why it’s something you need to pay attention to. Unknowingly, you're probably adding to your direct traffic by not properly using the Google Campaign URL Builder. The Campaign URL Builder needs to be used in almost any type