About Tina Imperial

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So far Tina Imperial has created 13 blog entries.

Why you shouldn’t rely 100% on SEO or Organic Traffic

Why You Shouldn't Rely 100% on SEO or Organic Traffic While pursuing the holy grail of abundant, organic traffic to your website is a worthwhile endeavor, solely relying on SEO or organic traffic isn’t the best strategy. In this post and video, I’ll discuss what SEO is and why it’s only part of an overall strategy. What is

Why you shouldn’t rely 100% on SEO or Organic Traffic2019-02-02T15:21:20+00:00

Why conversions don’t match between Google Analytics and Google Ads

Differences in Tracking Between Google Analytics and Google Ads When Attributing the Conversion Action What does attributing mean in regards to conversions? Different platforms “attribute” or give credit for conversions differently, and it’s important to understand. Facebook Ads, Google Analytics, Google Ads, and LinkedIn all give credit for conversions in different ways. If you're using an outside platform, let's

Why conversions don’t match between Google Analytics and Google Ads2019-02-02T13:53:43+00:00

Why you should be remarketing to your YouTube views

Why You Should be Re-marketing to Your YouTube Views You've worked hard creating the videos on your YouTube channel, but are you remarketing to make sure you keep these people inside of your funnel? Perhaps you'd like to lead them to your website to see other content you have written, or to make sure when they're ready to buy,

Why you should be remarketing to your YouTube views2019-02-02T14:00:06+00:00

How and Why to Take a Video from YouTube and Upload to Facebook

How and Why to Take a Video from YouTube and Upload to Facebook First, let’s consider these YouTube and Facebook. YouTube is excellent for getting videos in front of your audience by potentially showing “Up next,” and by popping up in regular Google search results. Also, if people are familiar with your brand, and you are putting out quality

How and Why to Take a Video from YouTube and Upload to Facebook2019-02-02T14:08:53+00:00

Should I Do Google Ads or Facebook Ads?

Should I Do Google Ads or Facebook Ads? The quick answer is “do both!” Even if your budget is small, you should divide it between the two different networks. They are both major networks, and they can work with each other to reach people at various stages of the buying process. There is much integration that can take place between the two,

Should I Do Google Ads or Facebook Ads?2019-02-02T14:18:04+00:00

More Traffic Does Not Mean More Conversions or Sales

More Traffic Does Not Mean More Conversions or Sales Let me repeat that. More traffic doesn't mean that you will have more sales or conversions. Many people believe because they get more traffic they will have more sales and, generally speaking, there is no correlation. Generally speaking. What they want is targeted traffic. You can have a thousand

More Traffic Does Not Mean More Conversions or Sales2019-02-02T14:27:48+00:00

Video Marketing: How to Target Based on Life Events

How to Target Based on Life Events Video marketing just got even cooler! We are very excited about a new way to target an audience when placing a YouTube ad. You can now target the viewer’s specific life events! However, before we talk about that, if you're not familiar with YouTube ads, they can be made with a YouTube

Video Marketing: How to Target Based on Life Events2019-02-02T14:29:04+00:00

When Can I Expect Digital Marketing Results?

Digital Marketing Results How quickly can you get results from digital marketing? I'm going to give you the answer you probably hate to hear; it depends. Beware of People Who Make Guarantees Digital marketing results depend on a lot of different things. Anybody that gives you any kind of guarantee that they can have results within

When Can I Expect Digital Marketing Results?2019-02-02T14:33:41+00:00

Why You Should Use Google Tag Manager

Why You Should Use Google Tag Manager Google Tag Manger is Your Friend Today I want to talk about why you should use Google Tag Manager. If you're not familiar with Google Tag Manager, in the simplest terms, it is what it says in the name of the product. It is a tag manager. Tags are segments of

Why You Should Use Google Tag Manager2019-02-02T14:41:52+00:00

Why the Timing of Conversions Matter in Google Ads

Timing Conversions in Google Ads Why the Timing of Conversions Matter in Google Ads Today I want to talk about the timing conversions in Google Ads. So what do I mean by that? In default, when you create a conversion goal inside of Google Ads, the default is to give credit for that conversion action if it happens

Why the Timing of Conversions Matter in Google Ads2019-02-02T14:48:06+00:00
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