Let’s start with the words training and course. You can access my prebuilt keyword list here.
You’ll see there are lots of keywords already included on this list. This list of negative keywords weeds out all the different searches resulting from job seekers, reference searches, statisticians, and more. In our example for the keywords training and courses, we can use the prebuilt list to remove these terms and others associated with training.
COPY/PASTE THE NEGATIVE KEYWORDS FROM THE PREBUILT LIST
THEN TOOLS > SHARED LIBRARY > NEGATIVE KEYWORD LISTS
Name the negative keyword list and paste your selected keywords here. Be sure that you put modifiers on each side, so we’re going to actually want to put parentheses around each negative keyword on the list.
CLICK SAVE AND THE NEGATIVE KEYWORD LIST IS APPLIED. However, this keyword list is not actually functioning on a particular campaign. When I go to build my campaigns, I’m going to want to make sure before I go live that I actually apply this negative keyword list to the particular campaigns that it applies.