Ep # 83 – Building A Successful Social Media Plan

Listen to “Ep # 83 – Building A Successful Social Media Plan” on Spreaker.

Join us this week as Jennifer and Brenna evaluate the different parts of creating a social media plan and how they can be implemented to drive the most traffic to your business! There are multiple forms of content that should be funneled throughout your social media!

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In the ever-evolving landscape of digital marketing, social media continues to play a pivotal role in establishing and nurturing brand presence. With the power to connect with millions of potential customers, social media platforms offer businesses an unparalleled opportunity to engage and interact. However, a successful social media strategy goes beyond mere promotion. It requires a delicate balance of various content types that cater to the diverse interests of your audience while staying true to your brand identity. In this episode, we delved into the different types of content that can drive engagement and foster a strong community on social media.

Creating a Social Experience

  1. Educational Content: Sharing knowledge is a powerful way to establish credibility and demonstrate expertise in your industry. Educational content cansocial media plan include informative articles, how-to guides, and industry insights. By offering valuable information, you position your brand as a trusted source of information, driving engagement and attracting an audience eager to learn.
  2. Inspirational Posts: Injecting inspiration into your social media can connect emotionally with your audience. Thoughtful quotes, motivational stories, and success stories can evoke positive emotions and make your brand relatable. Remember, inspiration resonates more when it aligns with your brand’s core values.
  3. Interactive Content: Polls, quizzes, and contests spark participation and interaction. Encouraging your audience to engage by answering questions or taking part in fun challenges generates enthusiasm around your brand. It’s not just about the content; it’s about involving your audience in the conversation.
  4. Behind-the-Scenes Glimpses: Letting your audience peek behind the curtains creates a sense of authenticity and relatability. Share the daily life at your office, introduce your team members, and showcase the culture that makes your brand unique. Authenticity breeds trust and fosters a deeper connection.

Strategies for Building Community

  1. Client Testimonials: Positive feedback from satisfied customers acts as a seal of approval for your brand. Sharing client testimonials and success stories demonstrates real-world value and helps build credibility. Consider incorporating video testimonials for a personal touch.
  2. Newsworthy Content: Staying current with industry news and trends showcases your brand’s involvement in your field. Sharing insights about the latest developments establishes your brand as a thought leader and keeps your audience informed.
  3. Entertaining Posts: Humor and entertainment can break the monotony of promotional content. However, remember to maintain relevance to your industry and avoid controversial topics. Light-hearted content can encourage sharing and enhance your brand’s approachability.

Strategic Promotion and Engagement

  1. Promotional Content: While promotional content is essential, it’s crucial to avoid overwhelming your audience with sales messages. A good rule of thumb is the 70-30 balance—70% non-promotional content and 30% promotional content. Highlight the value your products or services bring rather than just pushing for sales.
  2. Holiday and Seasonal Posts: Crafting holiday-themed posts can create a sense of connection during special occasions. Ensure that your holiday content aligns with your brand’s tone and message, adding a personal touch that resonates with your audience.
  3. Connecting with Trends: Participating in trending topics or challenges relevant to your industry can make your brand feel current and relatable. However, remember to align with trends that align with your brand values and target audience.


Building an engaging social media presence requires careful planning, creativity, and a deep understanding of your audience. By diversifying your content to include educational, inspirational, interactive, and behind-the-scenes posts, you create a well-rounded experience that resonates with your audience. Moreover, strategically incorporating promotional content, holiday posts, and industry trends keeps your brand relevant while avoiding sales fatigue.

Remember, social media isn’t just a platform for promotion—it’s an opportunity to foster relationships, inspire action, and create a loyal community around your brand. By focusing on quality over quantity and staying true to your brand identity, you can create a social media strategy that not only drives engagement but also builds lasting connections with your audience. So, embark on your journey to crafting an effective social media strategy that transforms followers into brand advocates.

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