Why Your CFO and CMO May Both Be Right About Marketing
Marketing and Finance Need To Agree Or At Least See Eye to Eye Marketing and finance have been having versions of the same conversation for years. Your CMO [...]
Are Google AI Overviews and AI Mode Affecting Your Website Traffic?
Are Google AI Overviews and AI Mode Affecting Your Website Traffic? If you have looked at your website traffic recently and wondered whether Google AI Overviews or AI [...]
Consistency Matters for Search, AI, and Trust
Your Brand Name Is Not Just a Name Anymore: Why Consistency Matters for Search, AI, and Trust For years, businesses have used shortened versions of their name without [...]
The Paradoxes of Modern Marketing in the Age of AI
The Paradoxes of Modern Marketing in the Age of AI Marketing today is full of contradictions. AI has made marketing faster, but not always clearer. We have more [...]
You Don’t “Rank” in ChatGPT. You Show Up When You Are Clear, Credible, and Useful.
You Don’t “Rank” in ChatGPT. You Show Up When You Are Clear, Credible, and Useful. A lot of business owners are starting to ask, “How do we rank in [...]
AI and Marketing: The Real Pros, the Real Cons
AI and Marketing: The Real Pros, the Real Cons If you’ve been online for five minutes, you’ve seen the AI hot takes. It’s either going to replace everyone, [...]
Entity SEO, explained like you’re busy and allergic to marketing fluff
Entity SEO, explained like you’re busy and allergic to marketing fluff Entity SEO, explained like you’re busy and allergic to marketing fluff You keep hearing “entity SEO” in [...]
Local AEO: How to Get Picked by ChatGPT and Google’s Local Results in Your Own Backyard
Local AEO: How to Get Picked by ChatGPT and Google’s Local Results in Your Own Backyard Consumers are still “Googling,” but they’re also asking ChatGPT, Gemini, Siri, and [...]
Social Search Marketing: Flipping The Buyers Switch
Social Search Marketing: Flipping The Buyers Switch Social Search Is Q&A Now, and the Platforms’ AI is the First One Answering A lead reaches out and you can [...]
ChatGPT Ads
ChatGPT Is Introducing Ads Here’s How to Prepare Strategically OpenAI has officially announced that advertisements will soon be tested in ChatGPT, starting with the free tier and the [...]
