Are Google AI Overviews and AI Mode Affecting Your Website Traffic?
Are Google AI Overviews and AI Mode Affecting Your Website Traffic? If you have looked at your website traffic recently and wondered whether Google AI Overviews or AI [...]
Consistency Matters for Search, AI, and Trust
Your Brand Name Is Not Just a Name Anymore: Why Consistency Matters for Search, AI, and Trust For years, businesses have used shortened versions of their name without [...]
SEO vs. AEO vs. GEO: Why the Debate Is Messy and What Businesses Actually Need to Know
SEO vs. AEO vs. GEO: Why the Debate Is Messy and What Businesses Actually Need to Know There is a lot of debate right now around SEO, AEO, [...]
AI and Marketing: The Real Pros, the Real Cons
AI and Marketing: The Real Pros, the Real Cons If you’ve been online for five minutes, you’ve seen the AI hot takes. It’s either going to replace everyone, [...]
Query fanout, how show up in AI answers without forgetting the human
Query fanout, how to show up in AI answers without forgetting the human I’ve been in marketing for more than 25 years, basically since the early days when [...]
Entity SEO, explained like you’re busy and allergic to marketing fluff
Entity SEO, explained like you’re busy and allergic to marketing fluff Entity SEO, explained like you’re busy and allergic to marketing fluff You keep hearing “entity SEO” in [...]
Local AEO: How to Get Picked by ChatGPT and Google’s Local Results in Your Own Backyard
Local AEO: How to Get Picked by ChatGPT and Google’s Local Results in Your Own Backyard Consumers are still “Googling,” but they’re also asking ChatGPT, Gemini, Siri, and [...]
Owning Your Authority and Visibility For AI and SEO Search
Owning Your Authority and Visibility For AI and SEO Search Mentions and Citations Online: The Playbook For You To Own Authority, Visibility in Online Search In the early [...]
