What Does it Mean to Build a Funnel in Marketing?

What Does it Mean to Build a Funnel in Marketing? A marketing funnel fundamentally means delivering marketing messages that speak to people who are in different stages of the buying a process. The funnel concept also refers to the amount of awareness potential customers have about a brand and what’s being marketed. The intent of marketing is to gain customers but there’s a lot that

What Does it Mean to Build a Funnel in Marketing?2020-04-01T15:37:12+00:00

How to Target on LinkedIn

How to Target on LinkedIn Many marketers think of running ads on LinkedIn rather than on Facebook because their thought is ‘I’m a professional and this is a professional network whereas Facebook is a consumer network.’ This thought process is not the best way to market. Rather, look at targeting options available on the various platforms and discern if you can get to the intended

How to Target on LinkedIn2020-02-24T06:38:24+00:00

Can You Accurately Forecast Results for Digital Marketing?

Can You Accurately Forecast Results for Digital Marketing? Forecasting results for digital marketing is a complicated topic that frequently comes up for debate among businesses and marketers. It’s common for folks to claim that they can accurately forecast digital marketing results. However, the truth is no; they cannot. Though it’s still best practice to spend time understanding how the data is set up and look

Can You Accurately Forecast Results for Digital Marketing?2020-01-19T22:27:29+00:00

Why Attributing Efforts To One Type Of Marketing Is A Hot Mess

It’s okay to be obsessed with marketing attribution. And, it's common to need to remind clients about how marketing attribution works. Attribution is a marketing term that can be confusing and it’s a topic that comes up often when reporting results. Whether it’s a phone call, form fill, or eCommerce sale, business owners and marketers always want to attribute that

Why Attributing Efforts To One Type Of Marketing Is A Hot Mess2019-12-19T00:25:58+00:00

Why You Should Be Doing Omnichannel Marketing

Why You Should Be Doing Omnichannel Marketing Omnichannel Marketing: It's Baaaack! If you're paying attention at all to the digital marketing world, many people are talking about omnichannel marketing. Like we like to do in the marketing world, we make up terms that mean the exact same thing as the terms we made up before. We like to rehash marketing terms

Why You Should Be Doing Omnichannel Marketing2020-01-31T15:57:22+00:00

Why You Can’t Give Marketing Attribution (Credit) to Only One Channel

Giving credit or marketing attribution changed with the onset of digital marketing. Do you really know where your customers come from? In our last video, we talked about the dangers of relying on one channel, or the other in order to market your business, particularly, for SEO purposes. We want to talk about how giving credit or what's called attribution to one channel

Why You Can’t Give Marketing Attribution (Credit) to Only One Channel2019-12-17T02:03:13+00:00

Digital Marketing is Easy, Right?

Digital Marketing is Easy, Right? I'm currently smiling right now, but I might not be in a couple minutes. Some would like you to believe that digital marketing is easy. But is it? This video came about from a radio commercial that I've been hearing from one of these larger companies. The commercial essentially puts digital marketing on this

Digital Marketing is Easy, Right?2019-12-17T02:15:10+00:00

When Can I Expect Digital Marketing Results?

Digital Marketing Results How quickly can you get results from digital marketing? I'm going to give you the answer you probably hate to hear; it depends. Beware of People Who Make Guarantees Digital marketing results depend on a lot of different things. Anybody that gives you any kind of guarantee that they can have results within

When Can I Expect Digital Marketing Results?2019-12-17T02:42:55+00:00

Can you give me a Digital Marketing pricing quote?

Watch Video Yes. We can absolutely give you a digital marketing quote. But the reality is we need to understand thoroughly where you are in your digital journey before we talk about pricing. What Not to Accept When Getting a Quote from Someone If you come across a place that has a master list or menu as in for Facebook

Can you give me a Digital Marketing pricing quote?2020-01-31T15:59:05+00:00

How to Carry Over Goals in Google Analytics to Multiple Views

Watch the Video Here's a quick tutorial on how to migrate multiple views and conversions/goals in Google Analytics. It is a best practice to create multiple views such as raw, master and test.  However, what happens if you have separate views created, but you need to share a conversion or goal from one view to another? For example, we have a global client that has many locations all over the world. We created

How to Carry Over Goals in Google Analytics to Multiple Views2020-01-31T15:59:36+00:00
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