What G4 metrics you need to pay attention to
What G4 metrics do you need to pay attention to? Unless you have been living under a rock and of course you are in marketing then of course you [...]
Why marketing attribution is getting harder.
Who gets the credit? A case for why marketing attribution is getting harder. Measuring your marketing is crucial to ensure you are focusing on the right marketing tactics [...]
Ep # 79 – Why The Marketing Data Doesn’t Add Up Measurement Vs Attribution
Ep #79 - Why The Marketing Data Doesn't Add Up Measurement Vs Attribution Listen to "Ep # 79 - Why The Marketing Data Doesn't Add Up Measurement vs Attribution" on Spreaker. This week, Jennifer [...]
Understanding the metrics of short form video
Understanding the metrics of short-form video The rise of the short-form video has got us super interested in understanding how are these videos being measured for success. For instance, [...]
Zero click digital marketing, Is it the end of the click?
Zero Click Digital Marketing, Is It The End Of The Click? Zero-click marketing has seemingly just snuck up on us but as we break it down it’s actually nothing [...]
Ep #42 – Google Analytics 4 vs Universal Analytics
Ep #42 - Google Analytics 4 vs Universal Analytics Listen to "Ep #42 - Google Analytics 4 vs Universal Analytics" on Spreaker. This week, the team takes a deep dive into Google Analytics 4. [...]
What is Direct Traffic in Google Analytics?
What is Direct Traffic in Google Analytics? Let’s talk about Direct Traffic in Google Analytics: what it is; what it is isn’t; and why you really need to pay attention to [...]
Measuring the Success of Digital Marketing Results
How Do You Measure the Success of Digital Marketing Results? Measuring the success of digital marketing results is not as straightforward as we once thought it to be. We used to think we were [...]
Attention: Data-Driven Digital Marketing Has Changed!
Attention: Data-Driven Digital Marketing Has Changed! The reality is that marketing is always changing. When thinking about data-driven digital marketing, we're looking at those numbers and analytics that go along with your marketing. Marketers [...]
Major Changes Coming to Digital Marketing, User Privacy, & Data Tracking
Major Changes Coming to Digital Marketing, User Privacy, & Data Tracking There are major changes coming soon to digital marketing that you will want to be aware of. These important changes will affect Facebook [...]
