Why You Should Be Doing Omnichannel Marketing

Why You Should Be Doing Omnichannel Marketing Omnichannel Marketing: It's Baaaack! If you're paying attention at all to the digital marketing world, many people are talking about omnichannel marketing. Like we like to do in the marketing world, we make up terms that mean the exact same thing as the terms we made up before. We like to rehash marketing terms

Why You Should Be Doing Omnichannel Marketing2019-06-07T22:28:42+00:00

Why You Can’t Give Marketing Attribution (Credit) to Only One Channel

Giving credit or marketing attribution changed with the onset of digital marketing. Do you really know where your customers come from? In our last video, we talked about the dangers of relying on one channel, or the other in order to market your business, particularly, for SEO purposes. We want to talk about how giving credit or what's called attribution to one channel

Why You Can’t Give Marketing Attribution (Credit) to Only One Channel2019-04-26T03:21:29+00:00

Digital Marketing is Easy, Right?

Digital Marketing is Easy, Right? I'm currently smiling right now, but I might not be in a couple minutes. Some would like you to believe that digital marketing is easy. But is it? This video came about from a radio commercial that I've been hearing from one of these larger companies. The commercial essentially puts digital marketing on this

Digital Marketing is Easy, Right?2019-02-08T14:55:28+00:00

More Traffic Does Not Mean More Conversions or Sales

More Traffic Does Not Mean More Conversions or Sales Let me repeat that. More traffic doesn't mean that you will have more sales or conversions. Many people believe because they get more traffic they will have more sales and, generally speaking, there is no correlation. Generally speaking. What they want is targeted traffic. You can have a thousand

More Traffic Does Not Mean More Conversions or Sales2019-02-02T14:27:48+00:00

When Can I Expect Digital Marketing Results?

Digital Marketing Results How quickly can you get results from digital marketing? I'm going to give you the answer you probably hate to hear; it depends. Beware of People Who Make Guarantees Digital marketing results depend on a lot of different things. Anybody that gives you any kind of guarantee that they can have results within

When Can I Expect Digital Marketing Results?2019-02-02T14:33:41+00:00

What is Data Driven Marketing?

What is Data Driven Marketing? Watch Video Data driven marketing is the only type of marketing out there. It’s simple: all decisions are based on incoming data. The abundance of data available today makes digital marketing a more informed process. In the past, companies relied on billboards, television, direct mail and the like for messaging. Unfortunately, it was impossible to determine at which

What is Data Driven Marketing?2019-02-02T15:08:38+00:00