How Does Facebook Ad Targeting Work?

How Does Facebook Ad Targeting Work? For marketers running online ads, Facebook ad targeting is a topic that’s important to understand, It’s particularly interesting when considering the psychology of how marketing works. Note that when thinking about Facebook ads, Instagram and Audience Network are included because they’re also part of that network. There’s no other network, platform, or marketing form that has as robust of

How Does Facebook Ad Targeting Work?2020-06-03T10:31:00+00:00

Which is better? The Facebook Attribution Tool or Google Analytics

Which is better? The Facebook Attribution Tool or Google Analytics   There is a new kid in town when it comes to tracking marketing attribution and we feel it might be better than Google Analytics, but will let you be the judge of that. Although Google Analytics is still a great tool, Facebook has come up with its own attribution tool that opens up new

Which is better? The Facebook Attribution Tool or Google Analytics2020-05-01T22:43:15+00:00

What Does it Mean to Build a Funnel in Marketing?

What Does it Mean to Build a Funnel in Marketing? A marketing funnel fundamentally means delivering marketing messages that speak to people who are in different stages of the buying a process. The funnel concept also refers to the amount of awareness potential customers have about a brand and what’s being marketed. The intent of marketing is to gain customers but there’s a lot that

What Does it Mean to Build a Funnel in Marketing?2020-04-01T15:37:12+00:00

How to Target on LinkedIn

How to Target on LinkedIn Many marketers think of running ads on LinkedIn rather than on Facebook because their thought is ‘I’m a professional and this is a professional network whereas Facebook is a consumer network.’ This thought process is not the best way to market. Rather, look at targeting options available on the various platforms and discern if you can get to the intended

How to Target on LinkedIn2020-02-24T06:38:24+00:00

Can You Accurately Forecast Results for Digital Marketing?

Can You Accurately Forecast Results for Digital Marketing? Forecasting results for digital marketing is a complicated topic that frequently comes up for debate among businesses and marketers. It’s common for folks to claim that they can accurately forecast digital marketing results. However, the truth is no; they cannot. Though it’s still best practice to spend time understanding how the data is set up and look

Can You Accurately Forecast Results for Digital Marketing?2020-01-19T22:27:29+00:00

Why Attributing Efforts To One Type Of Marketing Is A Hot Mess

It’s okay to be obsessed with marketing attribution. And, it's common to need to remind clients about how marketing attribution works. Attribution is a marketing term that can be confusing and it’s a topic that comes up often when reporting results. Whether it’s a phone call, form fill, or eCommerce sale, business owners and marketers always want to attribute that

Why Attributing Efforts To One Type Of Marketing Is A Hot Mess2019-12-19T00:25:58+00:00

Why You Should Be Doing Omnichannel Marketing

Why You Should Be Doing Omnichannel Marketing Omnichannel Marketing: It's Baaaack! If you're paying attention at all to the digital marketing world, many people are talking about omnichannel marketing. Like we like to do in the marketing world, we make up terms that mean the exact same thing as the terms we made up before. We like to rehash marketing terms

Why You Should Be Doing Omnichannel Marketing2020-01-31T15:57:22+00:00

Why You Can’t Give Marketing Attribution (Credit) to Only One Channel

Giving credit or marketing attribution changed with the onset of digital marketing. Do you really know where your customers come from? In our last video, we talked about the dangers of relying on one channel, or the other in order to market your business, particularly, for SEO purposes. We want to talk about how giving credit or what's called attribution to one channel

Why You Can’t Give Marketing Attribution (Credit) to Only One Channel2019-12-17T02:03:13+00:00

Digital Marketing is Easy, Right?

Digital Marketing is Easy, Right? I'm currently smiling right now, but I might not be in a couple minutes. Some would like you to believe that digital marketing is easy. But is it? This video came about from a radio commercial that I've been hearing from one of these larger companies. The commercial essentially puts digital marketing on this

Digital Marketing is Easy, Right?2019-12-17T02:15:10+00:00

When Can I Expect Digital Marketing Results?

Digital Marketing Results How quickly can you get results from digital marketing? I'm going to give you the answer you probably hate to hear; it depends. Beware of People Who Make Guarantees Digital marketing results depend on a lot of different things. Anybody that gives you any kind of guarantee that they can have results within

When Can I Expect Digital Marketing Results?2019-12-17T02:42:55+00:00
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