Why marketing attribution is getting harder.
Who gets the credit? A case for why marketing attribution is getting harder. Measuring your marketing is crucial to ensure you are focusing on the right marketing tactics [...]
Measuring the Success of Digital Marketing Results
How Do You Measure the Success of Digital Marketing Results? Measuring the success of digital marketing results is not as straightforward as we once thought it to be. We used to think we were [...]
Be Aware of Big Changes to Facebook Ads Attribution
Be Aware of Big Changes to Facebook Ads Attribution Facebook ads have updated the attribution system. Ads attribution is important to your business and various platforms measure and display it differently, but for Facebook, [...]
Which is Better? The Facebook Attribution Tool or Google Analytics
Which is Better? The Facebook Attribution Tool or Google Analytics There is a new kid in town when it comes to tracking marketing attribution and we feel it might be better than Google Analytics, [...]
