Google Ads: Pay Per Conversion for Google Display Ads Google announced an option to pay for conversions in the display network. This is pretty big news. I would say it was predictable and think Google is going to have to move more towards a pay for conversion model. I believe the reason is that the cost per click has just gotten too
Why You Shouldn't Rely 100% on SEO or Organic Traffic While pursuing the holy grail of abundant, organic traffic to your website is a worthwhile endeavor, solely relying on SEO or organic traffic isn’t the best strategy. In this post and video, I’ll discuss what SEO is and why it’s only part of an overall strategy. What is
Why You Should be Re-marketing to Your YouTube Views You've worked hard creating the videos on your YouTube channel, but are you remarketing to make sure you keep these people inside of your funnel? Perhaps you'd like to lead them to your website to see other content you have written, or to make sure when they're ready to buy,
How to Target Based on Life Events Video marketing just got even cooler! We are very excited about a new way to target an audience when placing a YouTube ad. You can now target the viewer’s specific life events! However, before we talk about that, if you're not familiar with YouTube ads, they can be made with a YouTube
Timing Conversions in Google Ads Why the Timing of Conversions Matter in Google Ads Today I want to talk about the timing conversions in Google Ads. So what do I mean by that? In default, when you create a conversion goal inside of Google Ads, the default is to give credit for that conversion action if it happens
Watch Video What is the Google Display Network and How Can You Target? Today I'm going to talk about the Google Display network and how to target inside of it. I really think that Google is building its audiences, and they're getting really good at it! We've had fantastic results inside the display network. So, today I just want to talk about all
