Paid Digital Marketing Channels Can Get Results Quicker, Right? Paid digital marketing is part of a healthy marketing strategy, but does is get faster results? If you watched my last video, I talked about the omnichannel approach vs the not-putting-all-your-eggs in-the-same-basket approach to paid media sources and organic media sources. By paid media sources I mean Facebook ads, Google
Why You Shouldn't Rely 100% on SEO or Organic Traffic While pursuing the holy grail of abundant, organic traffic to your website is a worthwhile endeavor, solely relying on SEO or organic traffic isn’t the best strategy. In this post and video, I’ll discuss what SEO is and why it’s only part of an overall strategy. What is
Differences in Tracking Between Google Analytics and Google Ads When Attributing the Conversion Action What does attributing mean in regards to conversions? Different platforms “attribute” or give credit for conversions differently, and it’s important to understand. Facebook Ads, Google Analytics, Google Ads, and LinkedIn all give credit for conversions in different ways. If you're using an outside platform, let's
Should I Do Google Ads or Facebook Ads? The quick answer is “do both!” Even if your budget is small, you should divide it between the two different networks. They are both major networks, and they can work with each other to reach people at various stages of the buying process. There is much integration that can take place between the two,
Timing Conversions in Google Ads Why the Timing of Conversions Matter in Google Ads Today I want to talk about the timing conversions in Google Ads. So what do I mean by that? In default, when you create a conversion goal inside of Google Ads, the default is to give credit for that conversion action if it happens
Building a negative keywords list while building a keyword list could save you big time! Today I want to talk about the value of building a negative keywords list prior to launching a campaign as well as building a keyword list while you’re conducting keyword research. Often as part of a weekly optimization task, people review weekly search terms
Basic Metrics to Analyze Inside Google Ads to Run Successful Campaigns Watch Video This post is about the metrics that you should look at in Google Ads in order to run successful campaigns. Using a test campaign, we'll show you how to change column settings to reflect relevant metrics as well as explain why these metrics should be included. There are
Weekly Google Search Ads Management Task Needed To Be Successful - Search Terms Watch Video Another weekly task that our team performs is the auditing of search terms. Ads triggered by search terms that aren't relevant to your campaign goals should be identified and eliminated. Additionally, consider adding search terms that are performing well. What are search terms? These are the actual words
Weekly Google Search Ads Management Task Needed To Be Successful- Budget Tracking Watch Video Budget tracking is one of the weekly Google ads tasks we perform at Elevated Marketing Solutions in order to have successful Google Ads. This post is the first in a series of blog posts intended to help you navigate Google Ads. Generally, whether it's for yourself or a client, you'll
What are local conversion actions and how are they affecting your Google Ads data? Watch Video Local conversion actions are newly automated conversion actions that are now showing in your Google Ads program. Just to repeat, these conversion actions are automated and they are coming from Google. They are not something that you can delete and they're not something you can filter out
