Top Metrics to Watch in Facebook & Instagram Ads for Success

Top Metrics to Watch in Facebook & Instagram Ads for Success  Facebook ads, Instagram ads, and audience network ads are all run through the same platform and there are hundreds of metrics to look at. It can be overwhelming for marketers who don’t get excited about diving deep into data and love analytics. So how do you know what Facebook ads, Instagram metrics to

Top Metrics to Watch in Facebook & Instagram Ads for Success2020-01-31T15:56:51+00:00

Top 10 Reasons Why Your Facebook and Instagram Ads Aren’t Working: Part 2

10 Reasons Why Your Facebook or Instagram Ads Aren’t Working: Part 2 Today I want to wrap up our series on the top 10 reasons why your Facebook ads or Instagram ads are not working for you. So here we go. We've already gone through number 10 through number five. So let's start with number four. Mistake #4 Not

Top 10 Reasons Why Your Facebook and Instagram Ads Aren’t Working: Part 22019-12-17T01:11:57+00:00

10 Reasons Why Your Facebook and Instagram Ads Aren’t Working: Part 1

10 Reasons Why Your Facebook and Instagram Ads Aren't Working: Part 1 Today, I want to talk about the top 10 mistakes that I see happening with Facebook and Instagram ads and how those mistakes lead to ads not working for you. So, first of all, when I talk about Facebook ads, I'm talking about the entire platform. If

10 Reasons Why Your Facebook and Instagram Ads Aren’t Working: Part 12019-12-17T01:14:45+00:00

Conversion Attribution in the Facebook Ads Platform

This post discusses attribution as it relates to the Facebook platform. What does attribution mean? Attribution is how credit is applied to conversions, phone calls, form fills, etc. inside of the Facebook platform. We always want to know who gets credit. Different Platforms. Different Conversion Attribution. From a big picture

Conversion Attribution in the Facebook Ads Platform2019-12-17T01:35:55+00:00

Paid Digital Marketing Channels Can Get Results Quicker, Right?

Paid Digital Marketing Channels Can Get Results Quicker, Right? Paid digital marketing is part of a healthy marketing strategy, but does is get faster results? If you watched my last video, I talked about the omnichannel approach vs the not-putting-all-your-eggs in-the-same-basket approach to paid media sources and organic media sources. By paid media sources I mean Facebook ads, Google

Paid Digital Marketing Channels Can Get Results Quicker, Right?2019-12-17T00:53:14+00:00

Should I Do Google Ads or Facebook Ads?

Should I Do Google Ads or Facebook Ads? The quick answer is “do both!” Even if your budget is small, you should divide it between the two different networks. They are both major networks, and they can work with each other to reach people at various stages of the buying process. There is much integration that can take place between the two,

Should I Do Google Ads or Facebook Ads?2019-12-17T02:31:45+00:00

Facebook Ad Strategies: How to Create Cold Audiences to Target Inside of the Facebook Platform

How to Create Cold Audiences to Target Inside of the Facebook Platform Watch Video Cold audiences consist of people who haven’t interacted with your brand before. Since this type of audience is unfamiliar with your brand it can sometimes be the toughest audience to achieve quick results but don't get disappointed as it's a nessary part of the marketing funnel.  You need to consistently introduce your

Facebook Ad Strategies: How to Create Cold Audiences to Target Inside of the Facebook Platform2019-12-17T03:43:17+00:00

Facebook Ad Strategies: How to Create Warm Audiences to Target Inside of the Facebook Platform

How to Create Warm Audiences to Target Inside of the Facebook Platform Watch Video Potential customers go from being people who don't know you at all (Cold Audiences) to people who know about you (Warm Audiences) and, eventually, to people who know you well (Customers). Discover types of Warm Audiences that can be created and used in Facebook to help convert

Facebook Ad Strategies: How to Create Warm Audiences to Target Inside of the Facebook Platform2019-12-17T03:49:09+00:00

What To Consider Before Running Social Ads On The Facebook Network

What to Consider Before Running  Social Ads on the Facebook Network People come to Facebook to be entertained, not to be sold to. Running social ads on the Facebook platform is a lot like running TV ads. By nature, Facebook ads attempt to distract the viewer from whatever they’re viewing. So if your Facebook ad is going to come between

What To Consider Before Running Social Ads On The Facebook Network2019-12-17T03:12:57+00:00