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Content Marketing Agency2023-12-27T15:27:12+00:00

Content Marketing Agency

Our process starts with a thorough Online Digital Marketing Analysis of what you already have to find where your marketing funnel is broken. The process starts with setting up and analyzing your current marketing data which is essential for effective marketing. You cannot improve what you do not measure.

Our approach includes the scientific method of reviewing marketing data, identifying quick wins (low-hanging fruit), and planning a three-month marketing strategy. We advocate for agile marketing, which involves evolving strategies based on ongoing data analysis, testing hypotheses, and adapting to changes and new insights in digital marketing.

Audience Targeting

Our content marketing strategy is structured and data-driven, involving the following key steps:

  • Business Profile Questionnaire: We start with a detailed questionnaire to understand your ideal clients and target markets, to ensure our approach is based on data, not assumptions.
  • Audience Analysis: We conduct an in-depth analysis of your audience’s demographics, interests, and preferences to accurately portray what matters to them in all content creation.
  • Tailored Funnel Creation: We focus on creating a customized content marketing funnel, designed to maximize impact and engagement with your target audience.

Competitor Analysis

Our method for conducting competitor analysis in content marketing is detailed and systematic, involving these steps:

  • Identifying Key Competitors in your Content Marketing Space: We begin by identifying your primary competitors and researching what is working and not working in ways of content creation.
  • Competitor Content Strategy Analysis: Our team meticulously reviews your competitors’ content marketing strategies. This encompasses an evaluation of their content themes, keyword usage, audience engagement techniques, and distribution channels.
  • Content Effectiveness and Engagement Analysis: We dive deep into the specifics of your competitors’ most impactful content. This involves assessing aspects like headlines, content structure, call-to-action effectiveness, and visual elements. We also analyze key performance indicators such as engagement rates, shareability, and audience retention.
  • Use of Advanced Content Analytics Tools: We utilize sophisticated content analytics tools to obtain detailed insights into your competitors’ content performance and strategy nuances.
  • Trends and Opportunities Identification: Through this comprehensive analysis, we identify current trends, untapped opportunities, and potential gaps in your competitors’ content strategies.
  • Content Strategy Optimization: With these insights, we fine-tune and enhance your content marketing strategy. Our goal is to boost your content’s visibility, engagement, and effectiveness, thereby achieving a stronger return on investment and a more substantial market presence.

Reporting

Digital Marketing Reporting

Our approach to client reporting in content marketing is thorough and personalized, focusing on detailed analysis and strategic planning:

Comprehensive Content Reviews: We conduct in-depth monthly analyses of your content marketing data, going beyond basic figures to interpret the unique story behind the numbers. This helps us understand the effectiveness of your content strategy in a detailed and nuanced way.

Interactive Content Strategy Sessions: Through regular meetings, we collaboratively interpret data and develop or refine your content marketing strategies, ensuring they align with your unique business objectives.

Data-Informed Content Decisions: Our approach is centered on making decisions based on data. We ensure that every element of your content marketing strategy is precisely tailored to your business goals and the dynamics of your market.

Ongoing Content Strategy Evolution: We continually analyze and adapt our content strategies based on real-time data insights. This proactive approach keeps your content marketing efforts dynamic, relevant, and effective.

Images

Image Content Strategy

  • Social Media Graphics
  • Social Media Ads
  • Banner Ads
  • Direct Mail Pieces
  • Flyers and Brochures
  • Website Graphics

Written

Written Content Strategy

  • Website Copy
  • Blog Content
  • White Papers
  • Email Marketing Copy
  • Social Media Copy
  • Case Studies
  • Taglines and Slogans
  • SEO optimized Content

Video

Video Content Strategy

  • Short Form Videos (Reels, Tiktok and YouTube Shorts)
  • Social Media Videos
  • Commercial Videos
  • Live Stream Videos

Audio

Audio Content Strategy

  • Podcast production
  • Audiograms

Our Tech Tools

We use combinations of the best marketing tools available to guide clients toward data-driven solutions.  Our tech is constantly growing.



Elevated Marketing Solutions 5-Star Review

“I am the Director of Sales for a fencing company. We have been working with Elevated Marketing Solutions for 2 months now. I can not say enough good things about Jennifer and her team. They do an amazing job. I have worked with a few marketing companies in the past. Elevated Marketing has been a refreshing and needed change from them. They know their business, communicate effectively and have a high standard of ethics. If you are in need of a marketing company reach out now!”

Pete Cowden, Director of Sales, Draper Fencing Company
Elevated Marketing Solutions 5-Star Review

“Elevated Marketing has been a great partner for us. We switched from another ‘national’ vendor and the level of service, expertise and execution with Elevated are unmatched. We couldn’t have found a better marketing team!”

Troy Purdue, Marketing Director, Marathon Health
Elevated Marketing Solutions 5-Star Review

“We at the Indianapolis Art Center have worked with Elevated Marketing Solutions for years and for several reasons, the main one being that they excel at their work. We rely on their expertise to guide our entire digital strategy and they function as an extension of our in-house marketing team. Their entire team’s depth of knowledge, creativity, and passion for being the best at what they do make them a valuable partner, and a clear choice for anyone looking to improve their digital footprint, strategy, or spend.”

Mark Williams, President, Elite Pro Painting
Elevated Marketing Solutions 5-Star Review

“Jennifer and the team at Elevated Marketing Solutions are the real deal. They have been a tremendous help to my business by providing expert SEO consulting. I really appreciate how knowledgeable they as well as their integrity and down to earth communication. Hire this team! They know what they are doing.”

Michael Reynolds, Owner
Elevated Marketing Solutions 5-Star Review

Jennifer and her entire team are great! Everyone at Elevated is very knowledgeable, thorough, creative, and responsive. The work they’ve done for us has really helped our overall marketing strategy, and I recommend them wholeheartedly.

Lisa Raven, Bonfire Training
Elevated Marketing Solutions 5-Star Review

We have been so pleased with our experience at Elevated Marketing Solutions. We appreciate their custom approach to marketing our business. It has been a delight to work with Jennifer and her team. Everyone we have worked with is professional and responsive to our needs. We would highly recommend Elevated Marketing Solutions!

Heather Scherer, Synergy Spa
Elevated Marketing Solutions 5-Star Review

“Elevated Marketing is the best digital marketing agency I have ever partnered with. They understand digital marketing better than anyone I have worked with, plus they can explain digital marketing in general terms. Their knowledge of digital marketing combines with their responsiveness to create a dynamic company partnership.”

Tom Barrett, Owner, Small Business
Elevated Marketing Solutions 5-Star Review

“Jennifer has ran my Facebook ads and Adwords for quite a while at this point. I trust Jennifer and have referred her to close friends. If you need a company that is honest, caring, and very good at analytics, Elevated Marketing Solutions should be your choice.”

Andy Danforth, Owner, Elite Pro Painting

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