Digital Marketing Solutions for E-commerce
Beauty Products
Strategy
When this client came to us they really felt they were missing an overall strategy for their digital marketing. They had a company assisting with web development and paid ads but did not tie the picture together with the whole brand.
When we took over we needed to redo all tracking to ensure the proper tracking of commerce was set up. We removed vanity metrics and focused on the funnel of commerce.
We then started with their paid ads and revamped the ads to focus on their top products for ROI. We removed the ads focused on running ads against their brand name as well as their top product that sold itself. We built a funnel of those who didn’t know them through per formance max shopping ads and followed them up with remarketing and their regular offers.
We have also assisted with building email marketing sign-ups and automation. They had a strong presence of sending emails weekly for specials but no true way to sign up new users. They were also missing an email automation strategy that takes place for every person who abandons their cart. We are looking at improving their wholesale shopping experience, site speed, and content strategy for email and SEO.
With eCommerce, we have created various sets of ads based on strategy, audience targeting, and campaign objectives. We have also done different organic digital marketing with:
Our digital marketing team has created ads for many different advertising platforms, following platform guidelines and ad formats.
In no particular order, here is a series of ads that our team has created for Beauty Products:
Marketing Creative Examples
Images
Results:
The ad budget has doubled since…
We started off with a test budget to show results and now we are able to scale up the ad spend. We look for what is broken in the funnel of the path to purchase and work on those areas until we can move on. Once we have the funnel down, we then A/B tests against different ideas. Rinse and Repeat!
“Jennifer has ran my Facebook ads and Adwords for quite a while at this point. I trust Jennifer and have referred her to close friends. If you need a company that is honest, caring, and very good at analytics, Elevated Marketing Solutions should be your choice.”
When it comes to facebook marketing and Google Adwords management Elevated Marketing Solutions is the best in the business! I HIGHLY recommend.
I’m so pleased that PERQ chose to partner with Elevated Marketing for our PPC efforts. We were up and running quickly with a strategy that made sense and was tailored to our goals. The Elevated team is very responsive to our needs. We have regular check-ins to assess and determine what updates are being made behind the scenes by the Elevated team to consistently improve our program. We’ve seen improved metrics across the board in relation to our PPC efforts and we look forward to continued success with the team.
Jennifer and her entire team are great! Everyone at Elevated is very knowledgeable, thorough, creative, and responsive. The work they’ve done for us has really helped our overall marketing strategy, and I recommend them wholeheartedly.
We have been so pleased with our experience at Elevated Marketing Solutions. We appreciate their custom approach to marketing our business. It has been a delight to work with Jennifer and her team. Everyone we have worked with is professional and responsive to our needs. We would highly recommend Elevated Marketing Solutions!
“Elevated Marketing is the best digital marketing agency I have ever partnered with. They understand digital marketing better than anyone I have worked with, plus they can explain digital marketing in general terms. Their knowledge of digital marketing combines with their responsiveness to create a dynamic company partnership.”
