When we first conducted our initial digital marketing analysis we discovered many problems with their online marketing. We first analyzed the existing ad strategy. When we took over they had most of their ad budget in Google ads campaigns only. What we uncovered was that the strategies being deployed were old and outdated with a lot of wasted dollars in ads spend. We also saw a lack of remarketing with their ads strategy which closed off the funnel of their potential clients.
We also saw many opportunities with their organic social media with an improvement in frequency and custom-tailored graphics. Lastly, we recognized that they were sending an updated newsletter by mail and it was very costly. We were able to move them to a monthly email newsletter which improved the communication with existing clients to showcase all the services they were able to provide to their existing clients.