Digital Marketing Case Study: Promotional Products, Print, Apparel, Signs2023-09-19T19:41:44+00:00
Digital marketing solutions for promotional products signs apparel and print

Digital Marketing Solutions for Promotional Products, Signs, Apparel and Print

Problem:

When we first started we identified a lack of marketing data to be able to make smart decisions about what marketing was working and what was not working.  We also saw a lack of overall presence consistently with their organic social media. While attempts had been made before to address SEO, they lacked a content plan as well as some technical SEO needed to get results. Lastly, we identified that they were not effectively communicating with existing clients to cross-sell their product lines.

Strategy:

We implemented a digital marketing strategy to address the lack of good data, lack of organic social media presence, poor SEO strategy, and communication with existing clients.  We fixed all of their Google Analytics implementations so that they could properly see what was working and what was not working within their marketing.

We developed an organic social media strategy to showcase the work they were doing with other clients on a consistent basis. We developed a mix of education with tips, testimonial graphics to show satisfied clients, blogs for education on how their products can help, and lastly created graphics to showcase their wide variety of promotional products.

We created a consistent content strategy for SEO, organic social media content, and email marketing. Our email marketing helped address being able to consistently communicate with clients and cross-sell additional services that they offered.

Overall with promotional products, we have created strategies for

Marketing Strategy
Data Marketing Analysis
Web Development
Graphic Design
SEO
content strategy
Organic Social Media
Email Marketing
Conversion Rate Optimization

Hear what our client thinks:

Marketing Creative Examples

Short Form Videos

Commercial



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Lavon Simpson, Marketing team , PERQ
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Heather Scherer, Synergy Spa
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