We implemented a digital marketing strategy to address the many problems they were having with their marking funnel. We first started by fixing their lack of good marketing data and fixing all tracking. With their Google analytics being properly fixed we were able to further identify more issues with their funnel of marketing. We identified and fixed many technical SEO aspects that were helping them from ranking such as such site speed and lack of internal linking.
In conjunction with this, we implemented an ongoing content strategy for both SEO, organic social media content, and email marketing. Our content strategy addressed having content for all parts of the funnel to help move a prospect down the funnel.
The content was then used in a series of Facebook ads to move someone from “I don’t know who you are” to “I’m ready to buy. The content plan also helped address their marketing being heavily at the bottom of the funnel. We also implemented Google performance max campaign to help get placements in search, Youtube ads, Gmail, and Display ads. This helped them to have more brand awareness in the market for when someone did need their service.
Overall with Well Drilling and Water Solutions, we have created various sets of ads based on strategy, audience targeting, and campaign objectives. We also have done various organic digital marketing:
Our digital marketing team has created ads for many different advertising platforms, following platform guidelines and ad formats.
In no particular order, here is a series of ads that our team has created for Well Drilling and Water Solutions: