Digital Marketing Solutions for Painting Contractors
Problem:
When we did a digital marketing audit for them we discovered many problems with their existing marketing. First, we audit their existing Google ads and discovered that they had previously had a set-and-forget model. There was little to no management of the Google ads account.
We also identified that there was no top-of-the-funnel marketing being done to capture those who were not quite sure they were looking for getting their house painting. Next, we saw that there was a lack of consistent communication with their followers on social media.
We then looked at different sources of driving traffic to the website and noticed some holes in the current SEO from a Local SEO perspective.
Lastly, we identified a lack of communication with their past clients with no email marketing.
Strategy:
Every painting contractor is at different points of their digital marketing journey which requires individual strategic marketing plans. We first improved their ad strategy by rebuilding their google ads program to efficiently bid. Next, we added Facebook ads to capture those at the top of the funnel who had not quite made the decision to want to get their house painted. We created ads that highlighted the top reasons why you would want to get a house painted. We also added Next Doors ads to the mix of ads.
With almost any service industry the local aspect is very important to keep local SEO up to date including Google My business strategies. We helped identify problems with the SEO and conversion rate optimization that ultimately led to a website rebuild.
Next, we created a mixture of images and short-form creative for a social media strategy across several platforms. To keep the funnel of referrals we also created an email marketing strategy that included company updates, blog posts, and the latest painting projects.
Every painting contractor will be at a different place in their online marketing journey and will require a unique plan. We have created specific strategies to address many problems including ads based on strategy, audience targeting, and campaign objectives. We have also done different organic digital marketing with:
Our digital marketing team has created ads for many different advertising platforms, following platform guidelines and ad formats.
In no particular order, here is a series of ads that our team has created for Painting Contactors:
Marketing Creative Examples
Social Media Graphics
Display Ads
Videos
Short Form Videos
Email Marketing Campaigns
“Jennifer has ran my Facebook ads and Adwords for quite a while at this point. I trust Jennifer and have referred her to close friends. If you need a company that is honest, caring, and very good at analytics, Elevated Marketing Solutions should be your choice.”
When it comes to facebook marketing and Google Adwords management Elevated Marketing Solutions is the best in the business! I HIGHLY recommend.
I’m so pleased that PERQ chose to partner with Elevated Marketing for our PPC efforts. We were up and running quickly with a strategy that made sense and was tailored to our goals. The Elevated team is very responsive to our needs. We have regular check-ins to assess and determine what updates are being made behind the scenes by the Elevated team to consistently improve our program. We’ve seen improved metrics across the board in relation to our PPC efforts and we look forward to continued success with the team.
Jennifer and her entire team are great! Everyone at Elevated is very knowledgeable, thorough, creative, and responsive. The work they’ve done for us has really helped our overall marketing strategy, and I recommend them wholeheartedly.
We have been so pleased with our experience at Elevated Marketing Solutions. We appreciate their custom approach to marketing our business. It has been a delight to work with Jennifer and her team. Everyone we have worked with is professional and responsive to our needs. We would highly recommend Elevated Marketing Solutions!
“Elevated Marketing is the best digital marketing agency I have ever partnered with. They understand digital marketing better than anyone I have worked with, plus they can explain digital marketing in general terms. Their knowledge of digital marketing combines with their responsiveness to create a dynamic company partnership.”
