Yes. We can absolutely give you a digital marketing quote. But the reality is we need to understand thoroughly where you are in your digital journey before we talk about pricing.
What Not to Accept When Getting a Quote from Someone
If you come across a place that has a master list or menu as in for Facebook ads we charge this and for Google ads, we charge this, then my suggestion would be to run.
The menu approach to pricing is usually created to scale and to scale largely. That’s just not what we are about here at Elevated Marketing Solutions.
A Customized Approach
We are about customized approaches for individual businesses based on where they reside in their digital journey. We need to get to know who you are, where you’ve been, what has worked, what hasn’t worked, and at the very, very heart of it, we need to understand the problems you’re experiencing with your online marketing today.
The Business Profile
Every client prior to working with us gets a business profile. We usually introduce the business profile when we’re having an initial conversation with you. The business profile we create gives a detailed view of you and your company. It’s the first tool we use to provide data-driven solutions for your online marketing.
I’m going to go through the questions we tend to ask for the business profile and explain why we ask what we ask.
First of all, obviously, we need your web address. Next, we need to know how you market your business
offline. We need to understand what you’re doing in your offline marketing so that we can tie that together with your online marketing.
How to do your currently market your business online?
The next thing we want to do is get a rough estimate of how you market your business online right now. When was the last website design or redesign? We’re probably going to run some tools and understand what kind of platform your website is on. Then we’re gonna try to understand the data that you currently have on your site. If you’re not currently running Google Analytics, which we can see, that’s going be the first step. We’ll need to get that data set up so that we can make data-driven decisions.
Next, we want to know how you are making written content for your website. Who is currently writing for your website? It is important, no matter what you’re doing, that you’re constantly writing for your website – whether that’s you are putting out new ads or you are doing SEO.
For SEO, we’re gonna ask about keyword research. Has this ever been done before? We can look at your pages (social organic) that you have for your social media channels, but we want to understand if somebody is managing SEO for you?
For Paid Social Ads, we need to understand what channels you’re currently using or have tried in the past. That’s important so we know that if you have tried it in the past, well, what do you feel that it didn’t work? Then, we get access to that social account so we can see the data and determine what’s working and what isn’t working.
Email newsletters: are you currently collect emails or maintain a list of current clients? Your email list can be low hanging fruit as it keeps people in your sales funnel. Here we’re trying to understand if we need to build a list or use your current email list.
Paid search ads: Amazon, Bing, AdWords, Google Ads. Do you have an existing account? That’s almost the easiest. If there’s an existing account we can get in there and say, “All right, well, we see that you’ve tried this, this, and that, and this is working, and this is not working.”
Paid display and remarketing is typically going to be inside your AdWords account but could be outside of it. We need to see if you’re currently running these or not. Again, remarketing could also be low hanging fruit for your sales funnel.
Podcasts are the latest and greatest in content creation. Second-to-none is video content. So if you doing podcasts or video, then we have great things to follow up within an ad. We’re big believers here in YouTube ads and repurposing those videos to use inside of Facebook ads.
From there, we want to understand what your goals are with digital marketing. What are you trying to accomplish? What do you see as the biggest problem with your online marketing? Who are you trying to attract, from age brackets to gender, to job titles, to education levels? The answers to these questions will help with Facebook advertising since Facebook has a lot of targeting options. If we know these specific metrics in advance, we can certainly do a better job. If not, we’ll discover them as we use the platform.
Do you want to focus on one product or service? If so, what?
The answers to these questions tie in with the next bit of information we need: can you list, in order, your highest to lowest profit margin? Sometimes certain products make you more money on, so it’s easier to allocate marketing dollars for that product especially if you make more money from it.
Target areas. What are your target market areas?
Target areas. What are your target market areas? You know my favorite answer to this question is, “We do the entire United States.” That’s good, but there might be certain areas where you do, in fact, sell better. We should start with those areas and work our way out from there. Usually, if you have a good Google Analytics account set up, we’re able to see that information.
Next, can you tell me about the process of buying your product? Do people typically buy away? How long is your typical sales cycle? Can you describe the stages they go through?
These questions help for many different reasons. When you’re inside of Facebook Ads you need to build funnels starting with people who first become aware of your product all the way down to familiarity with your product (they’re trying to decide whether or not to buy it), and finally retaining people who have already purchased.
This also plays into your content. Do you have content that takes you through all of these different steps? Do you address all of the different reasons why somebody might say, “No?” Understanding the process of buying your product is great information to have for us to market for you.
What causes someone to want or need your product or service? What are the common objections to your products? Who are your competitors?
We can see who your competitors are by doing a little bit of research, but we want to understand who you think your competitors are. We’re going to look at your competitors and see what they’re doing, see what ads they’re running, and see what keywords they’re ranking for. We can definitely go a step above when we can see who they are.
Next, tell me why you’re better. Why am I going to choose your product or service over your competitor’s product or service? The why behind your business is always going to play a role.
Every business has its highs and lows; when are the high and low traffic “seasons” for your business?
We do have tools to see if there are fluctuations in search volume at certain times of the year. Every business tends to have high and lows, so we’d like to know what yours are.
How is your website performing for you now?
Here I ask about conversions, form fills, and phone calls. If you don’t know this information, and you’re only tracking say traffic to your site, then you’re missing out on valuable information. We can’t see performance information by looking at the outside of your site, but we can ask how it’s performing today. If we get the fuzzy, you know, “not really sure,” then that we know you’re not tracking that info.
If you do know that answer, then you probably know how many leads do you need monthly. This is good information. If you receive 10 leads, how many would you close? The reason for gathering this information is so we can understand your closing ratio on leads and how much volume we need to bring in. This, too, helps what are your costs per lead at this time. That way we know how much we be spending per lead that we’re bringing in. You might not know this information, and that’s fine. We can help you discover it, but if you know it right off the bat, then that’s good.
Who manages your leads for you when they come in? Can you tell us more about that process? Understanding who’s handling your leads, when they’re coming in and what that process can also tell us the type of leads we need to get for you. Are we following people all the way through, like with an eCommerce to the purchase? Or are we leading this off to a sales representative?
Growth objectives. How are sales this year compared to last year? Are we in a rut? How are your sales this year compared to last year? Are we coming in at the bottom, here?
We might choose different strategies if we are in immediate need versus long-term growth. Then, you know, understanding what are your sales growths over the next 12 months.
How do you like to see your reporting?
Are you fine with a live dashboard of metrics and a recorded analysis of those reports by video monthly? Describe your reporting needs.
Everybody’s a little bit different.
Some prefer a video record analysis. Some people want to meet every month to review, which is totally fine, and some people want to be able to ask questions multiple times a month, which is fine as well. We just need to understand what’s best for you.
All clients get a dashboard of results sent to them. The dashboard is usually a lot more metrics than what they care to understand, but we like to have the live metric available.
Do you have anyone on your marketing team now for resources?
The last part of the business profile helps us understand what resources you have available. Maybe you have people on your marketing team right now that help with things. Perhaps you’ve got a graphic artist. Maybe you’ve already got videos available.
Some of this information we can find ourselves. Some information was already provided with from previous questions. The rest of it is just about getting access to stuff.
If we can go ahead and get some access just to look at the data, then that can give us a better idea of where you’re at in your digital journey.
So as you can see, we ask a lot of questions. I think you need to be leery of people who are not asking you lots of questions. They might say they can help you at a certain price, but they won’t do their homework. To be successful with your marketing, you have to let go of the one size fits all approach to digital marketing.
Sometimes we’re not a fit, and that’s okay. We know a lot of people in the industry, and that’s perfectly fine with us. We believe everybody needs an individualized plan. We are here to develop that plan for you.
So, back to your question: Can we get you a quote? Yes. We can get you a quote, but we have some questions first.