When Trails End first approached us, they had a majority of their fundraising happening offline. They had an online presence with profiles created but lacked an updated strategy to go to market in today’s online environment.
We worked with them first to set up their data to properly track results from the website and app for incoming traffic and conversions. We know the importance of identifying where on the website a potential sale might get stuck. We also needed to better understand how traffic was being generated to the website. We then worked with them on conversion rate optimization through the website to identify areas of opportunity to improve the user experience of buying online.
Next, we looked at online sources to drive traffic with both organic and paid means. We reviewed SEO, organic social media, and ads. After realizing our quickest efforts were with ads and organic social media we launched a plan. We launched both Facebook and Google ads for an omnichannel approach. We also launched an organic social media plan. They had quite a large audience that was not as active. We also have worked with them to help keep the several Facebook groups that they owned active and engaged.
We continually provide feedback on website changes and needed graphics. Our next area of growth will be email marketing and a new website.