When Display Connection first approached us, a reseller of retail store displays, retail fixtures, and related services they lacked an online presence. While it had a website, it lacked a contemporary strategy to effectively engage the market online.
We always began by configuring data systems for precise tracking of websites and conversions. It was crucial to identify points where website visitors might encounter obstacles and to understand the sources of web traffic. Our efforts then shifted towards optimizing the conversion rate on the website, focusing on enhancing the online purchasing experience for their diverse range of display and fixture solutions.
We came to some solutions of how to work with both the quoting system needs of some clients and the commerce needs of others. We worked to create two experiences to accompany both audiences.
To increase web traffic, we explored both organic and paid strategies, including search engine optimization (SEO), organic social media, and email marketing and advertising campaigns. We quickly implemented Facebook and Google ads for a holistic marketing approach, coupled with a robust organic social media strategy and email marketing.
Continuously, we provided counsel on website improvements and marketing adjustments to bring quality traffic to the website.