
Digital Marketing Solutions for Education – Courses – Teachers
We collaborated with Certell, a software designed to provide teachers with enhanced supplementary courses for public school systems. Our focus was to boost Certell’s visibility and user engagement through comprehensive digital advertising campaigns across multiple platforms, including Facebook, Instagram, Google, and YouTube. This strategic effort was aimed at showcasing Certell’s unique capabilities in enriching educational content and supporting teachers in their curriculum.
To optimize these campaigns, we employed sophisticated audience targeting techniques, ensuring that each advertisement reached educators and school administrators who would benefit most from Certell’s software. Our customized messaging was tailored to address the specific needs of educators looking for quality supplementary materials, thereby maximizing engagement and interest in Certell’s offerings.
In addition to our advertising efforts, we played a crucial role in enhancing Certell’s conversion rate optimization. By closely analyzing the user journey within their software purchasing funnel, we identified key areas where intervention was needed. This involved monthly data analysis sessions with Certell to assess the effectiveness of our advertising strategies. Our comprehensive review covered ad performance on all platforms and delved into website traffic and user engagement metrics. The insights gained from this data were instrumental in refining our ongoing strategies and content, ensuring that our efforts continually resonated with the target audience and effectively supported Certell’s growth.
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Elevated helped our company exceed growth projections by double digits. We have been very pleased with their responsiveness and agility. They’ve taken the time to learn about our industry, our business and our patient base to customize the message we need to communicate to our customer base. Jennifer and her team have truly “Elevated” our brand awareness and honed our messaging in ways we’ve never experienced before. We’re better off having partnered with them for our marketing needs.

Very pleased with the experience! Appreciate the responsiveness, advice, and expertise helping our firms marketing arm grow. Would highly recommend!

Since starting to work with Elevated Marketing Solutions, we have seen an uptick in our social media interactions, our Google activity and overall digital presence. The ads and posts they have designed for us have stepped up our quality and been noticed by many people. The interaction with staff has been great and we are pleased to work with them to grow our banking presence in Johnson County. Thank you for all the hard work!

Elevated and the team have been an excellent source of proactive, unique, and timely ideas that we can use for our broad marketing needs. Always easy to communicate with, Elevated has been a true partner toward our goals.

“We at the Indianapolis Art Center have worked with Elevated Marketing Solutions for years and for several reasons, the main one being that they excel at their work. We rely on their expertise to guide our entire digital strategy and they function as an extension of our in-house marketing team. Their entire team’s depth of knowledge, creativity, and passion for being the best at what they do make them a valuable partner, and a clear choice for anyone looking to improve their digital footprint, strategy, or spend.”

I’m consistently impressed with the creativity, strategy, and execution our marketing team brings to the table. From campaign development to branding and content, they’ve shown an exceptional ability to capture our message and connect with our audience. Their collaborative spirit and attention to detail make them an invaluable part of our success. Huge thanks for the energy and excellence you bring to every project!

Extremely knowledgeable and diligent staff, that go above and beyond for their clients. Jennifer is a true professional in every sense and strives to stay ahead of the curve to make your business successful.
About the Author

Jennifer Denney has been in digital marketing since 2006 and has seen a wealth of changing landscape in digital marketing. She has seen the rise and fall of many marketing tactics. She is deeply rooted in understanding the metrics that showcase the value of certain types of digital marketing. She produces weekly live shows with Lorraine Ball, solocast with Elevated Marketing Chats, and conducts a weekly podcast called Elevated Marketing Dot Podcast.




















