We collaborated with Certell, a software designed to provide teachers with enhanced supplementary courses for public school systems. Our focus was to boost Certell’s visibility and user engagement through comprehensive digital advertising campaigns across multiple platforms, including Facebook, Instagram, Google, and YouTube. This strategic effort was aimed at showcasing Certell’s unique capabilities in enriching educational content and supporting teachers in their curriculum.
To optimize these campaigns, we employed sophisticated audience targeting techniques, ensuring that each advertisement reached educators and school administrators who would benefit most from Certell’s software. Our customized messaging was tailored to address the specific needs of educators looking for quality supplementary materials, thereby maximizing engagement and interest in Certell’s offerings.
In addition to our advertising efforts, we played a crucial role in enhancing Certell’s conversion rate optimization. By closely analyzing the user journey within their software purchasing funnel, we identified key areas where intervention was needed. This involved monthly data analysis sessions with Certell to assess the effectiveness of our advertising strategies. Our comprehensive review covered ad performance on all platforms and delved into website traffic and user engagement metrics. The insights gained from this data were instrumental in refining our ongoing strategies and content, ensuring that our efforts continually resonated with the target audience and effectively supported Certell’s growth.