Digital Marketing Solutions for Education – Courses – Teachers
We collaborated with Certell, a software designed to provide teachers with enhanced supplementary courses for public school systems. Our focus was to boost Certell’s visibility and user engagement through comprehensive digital advertising campaigns across multiple platforms, including Facebook, Instagram, Google, and YouTube. This strategic effort was aimed at showcasing Certell’s unique capabilities in enriching educational content and supporting teachers in their curriculum.
To optimize these campaigns, we employed sophisticated audience targeting techniques, ensuring that each advertisement reached educators and school administrators who would benefit most from Certell’s software. Our customized messaging was tailored to address the specific needs of educators looking for quality supplementary materials, thereby maximizing engagement and interest in Certell’s offerings.
In addition to our advertising efforts, we played a crucial role in enhancing Certell’s conversion rate optimization. By closely analyzing the user journey within their software purchasing funnel, we identified key areas where intervention was needed. This involved monthly data analysis sessions with Certell to assess the effectiveness of our advertising strategies. Our comprehensive review covered ad performance on all platforms and delved into website traffic and user engagement metrics. The insights gained from this data were instrumental in refining our ongoing strategies and content, ensuring that our efforts continually resonated with the target audience and effectively supported Certell’s growth.
What our client thinks:
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“Jennifer has ran my Facebook ads and Adwords for quite a while at this point. I trust Jennifer and have referred her to close friends. If you need a company that is honest, caring, and very good at analytics, Elevated Marketing Solutions should be your choice.”
When it comes to facebook marketing and Google Adwords management Elevated Marketing Solutions is the best in the business! I HIGHLY recommend.
I’m so pleased that PERQ chose to partner with Elevated Marketing for our PPC efforts. We were up and running quickly with a strategy that made sense and was tailored to our goals. The Elevated team is very responsive to our needs. We have regular check-ins to assess and determine what updates are being made behind the scenes by the Elevated team to consistently improve our program. We’ve seen improved metrics across the board in relation to our PPC efforts and we look forward to continued success with the team.
Jennifer and her entire team are great! Everyone at Elevated is very knowledgeable, thorough, creative, and responsive. The work they’ve done for us has really helped our overall marketing strategy, and I recommend them wholeheartedly.
We have been so pleased with our experience at Elevated Marketing Solutions. We appreciate their custom approach to marketing our business. It has been a delight to work with Jennifer and her team. Everyone we have worked with is professional and responsive to our needs. We would highly recommend Elevated Marketing Solutions!
“Elevated Marketing is the best digital marketing agency I have ever partnered with. They understand digital marketing better than anyone I have worked with, plus they can explain digital marketing in general terms. Their knowledge of digital marketing combines with their responsiveness to create a dynamic company partnership.”
About the Author
Jennifer Denney has been in digital marketing since 2006 and has seen a wealth of changing landscape in digital marketing. She has seen the rise and fall of many marketing tactics. She is deeply rooted in understanding the metrics that showcase the value of certain types of digital marketing. She produces weekly live shows with Lorraine Ball, solocast with Elevated Marketing Chats, and conducts a weekly podcast called Elevated Marketing Dot Podcast.
