We are collaborating with PopCON to significantly amplify its visibility and engagement through a multifaceted digital marketing strategy. This comprehensive approach includes not only dynamic digital advertising campaigns across social media platforms like Facebook, Instagram, Google, YouTube, and TikTok but also the integration of digital billboards and targeted advertising at guest sporting events. Our efforts aim to spotlight PopCON’s rich tapestry of pop culture elements, from celebrity guest appearances, film festivals, podcast awards, and gaming halls, to an array of comic, gaming, science fiction, and cosplay activities. As a celebration of diverse interests, PopCon provides a unique opportunity for every attendee to find their new obsession in an environment that honors the spirit of the independent creator and their fans.
In addition to targeted advertising, we have taken charge of creating video creatives and fulfilling all graphic design needs for PopCON’s. Our team has developed content schedules to seamlessly coordinate promotions across both social media and email marketing channels, ensuring consistent and engaging messages reach fans at the right time. Weekly, we gather material to create compelling graphics and videos, aligning these with our content and email marketing schedules. This includes crafting and delivering impactful email campaigns complete with custom graphics, and managing the timing of each dispatch to maximize reach and engagement.
Moreover, our involvement extends to the physical aspects of the event’s marketing efforts. We have provided input for T-shirt designs and PR promotions, playing a crucial role in the overall strategy of all marketing pieces for PopCon. Our comprehensive strategy is designed not only to increase visibility but also to ensure that every aspect of PopCON’s marketing resonates with its diverse audience. At the heart of our partnership is a commitment to celebrating the myriad facets of pop culture, making PopCON’s not just an event but a destination where every fan finds their place, all held at the Indiana Convention Center, the premier venue for pop culture and comic conventions.