We partnered with Johnson Memorial Hospital to enhance its online presence and operational efficiency through comprehensive data analysis and strategic digital marketing initiatives. Our collaboration began with a thorough data overhaul, ensuring all information was current and aligned with the latest G4 standards. This foundational work was critical in developing effective marketing dashboards, enabling Johnson Memorial Hospital to closely monitor key metrics and make data-driven decisions.
Integral to our strategy was the implementation of a robust Facebook ad campaign, tailored to connect with the hospital’s diverse audience. We also developed a targeted Google Ads search strategy, focusing on high-intent keywords to attract potential patients and stakeholders. Additionally, we leveraged Google’s Performance Max campaigns, utilizing AI-driven insights to maximize reach and efficiency across Google’s channels.
Our work also focused on conversion optimization techniques, fine-tuning the user journey to maximize engagement and conversions. This involved enhancing the website’s user experience and streamlining the path to important actions such as appointment bookings or information requests.
Our monthly data analysis sessions with Johnson Memorial Hospital are pivotal in measuring the success of our initiatives. We conduct a comprehensive review of marketing dashboard metrics and delve into website traffic and user engagement data. These insights are instrumental in continuously refining our strategies, ensuring that our efforts consistently resonate with the target audience and drive tangible results.