Digital Marketing Solutions for Health Care Marketing – Hospitals2023-12-04T19:29:18+00:00
Digital Marketing Case Study Healthcare- Hospital

Digital Marketing Solutions for Health Care Marketing – Hospitals

We partnered with Johnson Memorial Hospital to enhance its online presence and operational efficiency through comprehensive data analysis and strategic digital marketing initiatives. Our collaboration began with a thorough data overhaul, ensuring all information was current and aligned with the latest G4 standards. This foundational work was critical in developing effective marketing dashboards, enabling Johnson Memorial Hospital to closely monitor key metrics and make data-driven decisions.

Integral to our strategy was the implementation of a robust Facebook ad campaign, tailored to connect with the hospital’s diverse audience. We also developed a targeted Google Ads search strategy, focusing on high-intent keywords to attract potential patients and stakeholders. Additionally, we leveraged Google’s Performance Max campaigns, utilizing AI-driven insights to maximize reach and efficiency across Google’s channels.

Johnson Memorial Hospital MarketingOur work also focused on conversion optimization techniques, fine-tuning the user journey to maximize engagement and conversions. This involved enhancing the website’s user experience and streamlining the path to important actions such as appointment bookings or information requests.

Our monthly data analysis sessions with Johnson Memorial Hospital are pivotal in measuring the success of our initiatives. We conduct a comprehensive review of marketing dashboard metrics and delve into website traffic and user engagement data. These insights are instrumental in continuously refining our strategies, ensuring that our efforts consistently resonate with the target audience and drive tangible results.

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“Jennifer has ran my Facebook ads and Adwords for quite a while at this point. I trust Jennifer and have referred her to close friends. If you need a company that is honest, caring, and very good at analytics, Elevated Marketing Solutions should be your choice.”

Andy Danforth, Owner, Elite Pro Painting
Elevated Marketing Solutions 5-Star Review

When it comes to facebook marketing and Google Adwords management Elevated Marketing Solutions is the best in the business! I HIGHLY recommend.

Harrison Painter, Certell
Elevated Marketing Solutions 5-Star Review

I’m so pleased that PERQ chose to partner with Elevated Marketing for our PPC efforts. We were up and running quickly with a strategy that made sense and was tailored to our goals. The Elevated team is very responsive to our needs. We have regular check-ins to assess and determine what updates are being made behind the scenes by the Elevated team to consistently improve our program. We’ve seen improved metrics across the board in relation to our PPC efforts and we look forward to continued success with the team.

Lavon Simpson, Marketing team , PERQ
Elevated Marketing Solutions 5-Star Review

Jennifer and her entire team are great! Everyone at Elevated is very knowledgeable, thorough, creative, and responsive. The work they’ve done for us has really helped our overall marketing strategy, and I recommend them wholeheartedly.

Lisa Raven, Bonfire Training
Elevated Marketing Solutions 5-Star Review

We have been so pleased with our experience at Elevated Marketing Solutions. We appreciate their custom approach to marketing our business. It has been a delight to work with Jennifer and her team. Everyone we have worked with is professional and responsive to our needs. We would highly recommend Elevated Marketing Solutions!

Heather Scherer, Synergy Spa
Elevated Marketing Solutions 5-Star Review

“Elevated Marketing is the best digital marketing agency I have ever partnered with. They understand digital marketing better than anyone I have worked with, plus they can explain digital marketing in general terms. Their knowledge of digital marketing combines with their responsiveness to create a dynamic company partnership.”

Tom Barrett, Owner, Small Business

About the Author

Jennifer Denney

Jennifer Denney has been in digital marketing since 2006 and has seen a wealth of changing landscape in digital marketing. She has seen the rise and fall of many marketing tactics.  She is deeply rooted in understanding the metrics that showcase the value of certain types of digital marketing. She produces weekly live shows with Lorraine Ball, solocast with Elevated Marketing Chats, and conducts a weekly podcast called Elevated Marketing Dot Podcast.



Elevated Marketing Solutions 5-Star Review

“Jennifer has ran my Facebook ads and Adwords for quite a while at this point. I trust Jennifer and have referred her to close friends. If you need a company that is honest, caring, and very good at analytics, Elevated Marketing Solutions should be your choice.”

Andy Danforth, Owner, Elite Pro Painting
Elevated Marketing Solutions 5-Star Review

When it comes to facebook marketing and Google Adwords management Elevated Marketing Solutions is the best in the business! I HIGHLY recommend.

Harrison Painter, Certell
Elevated Marketing Solutions 5-Star Review

I’m so pleased that PERQ chose to partner with Elevated Marketing for our PPC efforts. We were up and running quickly with a strategy that made sense and was tailored to our goals. The Elevated team is very responsive to our needs. We have regular check-ins to assess and determine what updates are being made behind the scenes by the Elevated team to consistently improve our program. We’ve seen improved metrics across the board in relation to our PPC efforts and we look forward to continued success with the team.

Lavon Simpson, Marketing team , PERQ
Elevated Marketing Solutions 5-Star Review

Jennifer and her entire team are great! Everyone at Elevated is very knowledgeable, thorough, creative, and responsive. The work they’ve done for us has really helped our overall marketing strategy, and I recommend them wholeheartedly.

Lisa Raven, Bonfire Training
Elevated Marketing Solutions 5-Star Review

We have been so pleased with our experience at Elevated Marketing Solutions. We appreciate their custom approach to marketing our business. It has been a delight to work with Jennifer and her team. Everyone we have worked with is professional and responsive to our needs. We would highly recommend Elevated Marketing Solutions!

Heather Scherer, Synergy Spa
Elevated Marketing Solutions 5-Star Review

“Elevated Marketing is the best digital marketing agency I have ever partnered with. They understand digital marketing better than anyone I have worked with, plus they can explain digital marketing in general terms. Their knowledge of digital marketing combines with their responsiveness to create a dynamic company partnership.”

Tom Barrett, Owner, Small Business

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