Digital Marketing Strategy2024-06-14T13:48:54+00:00

Digital Marketing Strategy

Our process starts with a thorough Online Digital Marketing Analysis of what you already have to find where your marketing funnel is broken. The process starts with setting up and analyzing your current marketing data which is essential for effective marketing. You cannot improve what you do not measure.

Our approach includes the scientific method of reviewing marketing data, identifying quick wins (low-hanging fruit), and planning a three-month marketing strategy. We advocate for agile marketing, which involves evolving strategies based on ongoing data analysis, testing hypotheses, and adapting to changes and new insights in digital marketing.

Audience Targeting

Our content marketing strategy is structured and data-driven, involving the following key steps:

Business Profile Questionnaire: We begin with a comprehensive questionnaire to understand your ideal clients and target markets, ensuring our digital marketing approach is rooted in data, not assumptions.

Audience Analysis: We conduct an in-depth analysis of your audience’s demographics, interests, and preferences to accurately reflect what matters to them across all digital marketing efforts.

Tailored Funnel Creation: We focus on developing a customized digital marketing funnel designed to maximize impact and engagement with your target audience.

Competitor Analysis

Our method for conducting competitor analysis in content marketing is detailed and systematic, involving these steps:

Identifying Key Competitors in Your Digital Marketing Space: We start by identifying your primary competitors and researching what works and what doesn’t in their digital marketing efforts.

Competitor Digital Marketing Strategy Analysis: Our team meticulously reviews your competitors’ digital marketing strategies. This includes evaluating their themes, keyword usage, audience engagement techniques, and distribution channels.

Digital Marketing Effectiveness and Engagement Analysis: We delve into the specifics of your competitors’ most impactful digital marketing content. This involves assessing elements like headlines, content structure, call-to-action effectiveness, and visual components. We also analyze key performance indicators such as engagement rates, shareability, and audience retention.

Use of Advanced Digital Marketing Analytics Tools: We employ sophisticated digital marketing analytics tools to gain detailed insights into your competitors’ performance and strategic nuances.

Trends and Opportunities Identification: Through this comprehensive analysis, we identify current trends, untapped opportunities, and potential gaps in your competitors’ digital marketing strategies.

Digital Marketing Strategy Optimization: With these insights, we fine-tune and enhance your digital marketing strategy. Our goal is to boost your visibility, engagement, and effectiveness, thereby achieving a stronger return on investment and a more substantial market presence.


Digital Marketing Reporting

Our approach to client reporting in content marketing is thorough and personalized, focusing on detailed analysis and strategic planning:

Comprehensive Digital Marketing Reviews: We perform detailed monthly analyses of your digital marketing data, delving deeper than basic metrics to uncover the unique narratives behind the numbers. This approach allows us to gauge the true effectiveness of your overall digital marketing strategy in a comprehensive and nuanced manner.

Interactive Strategy Sessions: Through regular collaborative meetings, we interpret data together and develop or refine your digital marketing strategies, ensuring they align seamlessly with your unique business objectives.

Data-Driven Marketing Decisions: Our methodology is anchored in data-driven decision-making. We ensure that every aspect of your digital marketing strategy is meticulously tailored to your business goals and the evolving dynamics of your market.

Continuous Strategy Evolution: We consistently analyze and adapt our digital marketing strategies based on real-time data insights. This proactive stance keeps your marketing efforts dynamic, relevant, and effective.

Digital Marketing Strategy Example Deck:

Every digital marketing strategy we build is custom to what your problems are with your online marketing.  This is a result of our online marketing analysis.  Below is an example of a deck of subjects we cover in depth of what you might need.  We then work to come up with a plan within your budget to execute and reinvigorate the strategy monthly for constant development of progress and growth.  Let’s grow together!

Our Content on Digital Marketing Strategy:

What types of marketing lead people to search for the name of your company and increase your brand visibility?

By |June 22nd, 2024|Categories: Branding, Digital Marketing Strategy|

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Our Tech Tools

We use combinations of the best marketing tools available to guide clients toward data-driven solutions.  Our tech is constantly growing.

Best SEO Agency Indianapolis 2024
Google Partners Marketing Agency
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Top Indianapolis advertising agency
Best Digital Marketing Agencies in Indinapolis

Elevated Marketing Solutions 5-Star Review

“I am the Director of Sales for a fencing company. We have been working with Elevated Marketing Solutions for 2 months now. I can not say enough good things about Jennifer and her team. They do an amazing job. I have worked with a few marketing companies in the past. Elevated Marketing has been a refreshing and needed change from them. They know their business, communicate effectively and have a high standard of ethics. If you are in need of a marketing company reach out now!”

Pete Cowden, Director of Sales, Draper Fencing Company
Elevated Marketing Solutions 5-Star Review

“Elevated Marketing has been a great partner for us. We switched from another ‘national’ vendor and the level of service, expertise and execution with Elevated are unmatched. We couldn’t have found a better marketing team!”

Troy Purdue, Marketing Director, Marathon Health
Elevated Marketing Solutions 5-Star Review

“We at the Indianapolis Art Center have worked with Elevated Marketing Solutions for years and for several reasons, the main one being that they excel at their work. We rely on their expertise to guide our entire digital strategy and they function as an extension of our in-house marketing team. Their entire team’s depth of knowledge, creativity, and passion for being the best at what they do make them a valuable partner, and a clear choice for anyone looking to improve their digital footprint, strategy, or spend.”

Mark Williams, President, Elite Pro Painting
Elevated Marketing Solutions 5-Star Review

“Jennifer and the team at Elevated Marketing Solutions are the real deal. They have been a tremendous help to my business by providing expert SEO consulting. I really appreciate how knowledgeable they as well as their integrity and down to earth communication. Hire this team! They know what they are doing.”

Michael Reynolds, Owner
Elevated Marketing Solutions 5-Star Review

Jennifer and her entire team are great! Everyone at Elevated is very knowledgeable, thorough, creative, and responsive. The work they’ve done for us has really helped our overall marketing strategy, and I recommend them wholeheartedly.

Lisa Raven, Bonfire Training
Elevated Marketing Solutions 5-Star Review

We have been so pleased with our experience at Elevated Marketing Solutions. We appreciate their custom approach to marketing our business. It has been a delight to work with Jennifer and her team. Everyone we have worked with is professional and responsive to our needs. We would highly recommend Elevated Marketing Solutions!

Heather Scherer, Synergy Spa
Elevated Marketing Solutions 5-Star Review

“Elevated Marketing is the best digital marketing agency I have ever partnered with. They understand digital marketing better than anyone I have worked with, plus they can explain digital marketing in general terms. Their knowledge of digital marketing combines with their responsiveness to create a dynamic company partnership.”

Tom Barrett, Owner, Small Business
Elevated Marketing Solutions 5-Star Review

“Jennifer has ran my Facebook ads and Adwords for quite a while at this point. I trust Jennifer and have referred her to close friends. If you need a company that is honest, caring, and very good at analytics, Elevated Marketing Solutions should be your choice.”

Andy Danforth, Owner, Elite Pro Painting

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What types of marketing lead people to search for the name of your company and increase your brand visibility?

By |June 22nd, 2024|Categories: Branding, Digital Marketing Strategy|

What types of marketing lead people to search for [...]

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How to Create Successful Ad Campaigns

By |March 20th, 2024|Categories: Advertising Agency, Digital Marketing Strategy, Facebook Ads, Google Ads, Instagram Ads, Linkedin Ads, Paid Display Ads, Paid Search Ads, Paid Social Ads, Paid Video Ads, Pinterest Ads, Podcast Ads, Shopping Ads, TikTok Ads, Twitter Ads, YouTube Ads|

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