Most business owners want to skip the research phase of marketing and just want to start instantly pushing out content. This can be a big mistake as you can avoid some mistakes with your marketing hypothesis by already knowing how the market might respond to your marketing messages.
You might also find out how are they searching?
How are they discussing your products and services on social media channels?
Who is your target audience and what are their demographics?
These are valuable answers that can be answered using some of the top digital marketing tools out there. The best part of most of them free that they take time to analyze and set up. Yes, set up, we can’t tell you the countless marketing mistakes we have seen with digital marketing when the data was not set up in the beginning right.
As I said in the beginning most skip this step and it’s why their marketing is not working. The details lie in the marketing data. Let’s dive into the top digital marketing tool for finding your audience online.