Top Digital Marketing Tools To Find Your Marketing Audience
Most business owners want to skip the research phase of marketing and just want to start instantly pushing out content. This can be a big mistake as you can avoid some mistakes with your marketing hypothesis by already knowing how the market might respond to your marketing messages.
You might also find out how are they searching?
How are they discussing your products and services on social media channels?
Who is your target audience and what are their demographics?
These are valuable answers that can be answered using some of the top digital marketing tools out there. The best part of most of them free that they take time to analyze and set up. Yes, set up, we can’t tell you the countless marketing mistakes we have seen with digital marketing when the data was not set up in the beginning right.
As I said in the beginning most skip this step and it’s why their marketing is not working. The details lie in the marketing data. Let’s dive into the top digital marketing tool for finding your audience online.
Digital Marketing Tool: Google Analytics
Google Analytics is one of the most underused tools out there. This is a free tool given to you by Google that tracks all kinds of information about users who have been to your websites. It can answer questions such as; where in the world are my users coming from? What are their demographics? What are their digital behaviors and interest? What did they do once they got to my website? What do they spend the most time looking at and much, much more!
Digital Marketing Tool: SEMrush
This digital marketing tool is just full and I mean full of insights, SEMrush. You can spend days and days of research inside of it. You are able to see what your competitors rank for and on what pages. This gives you an abundance of content for your marketing agency to write about. It can also do research on organic traffic, is it up or down for you or your competitor. One last thing we’ll mention before writing a book is there is also ad data on what ads your competitor is doing.
Digital Marketing Tool: Google Suggest
Have you ever started to type in a keyword phrase you wanted to search and google suggest related topics? Google knows what people similarly search and so they are giving it to you! If you take that content you can develop ways to better describe your products or services and again build content!
Digital Marketing Tool: Organic Social Media Analytics
Just like with ads there is also a treasure trove of data about your audience through organic social media channels. Each platform has a set of analytics that shows you what content your audience responds to, who your competitors are, and demographic information.
Digital Marketing Tool: Ad platform pixels like Facebook, LinkedIn, and every ad platform out there.
If you have run any kind of ads before and have pixels installed on your website for the various platforms you can gather all kinds of data. Each platform is a little different but when you make the hypothesis of which audience you want to try you can see who actually responds to your marketing the best. These platforms can also build lookalikes audiences into most platforms. It’s crucial to get these pixels set up and be able to understand your audience better.
Digital Marketing Tool: Google Trends
Have you ever wondered how a search term trends in Google searches? How long have people been searching for this keyword phrase, what are the highs and lows of a given year? Where is the world are they searching for this term more? That is what Google Trends can tell you!
Digital Marketing Tool: Answer the public
This digital marketing tool does exactly what it’s named; answer the public. It answers questions that consumers have about your product or services. This is by the far the best content marketing strategy that you can do for SEO. When you answer the question that consumers have about what you offer you take away the objections to your product or service.
Digital Marketing Tool: Google Surveys
Want to know what your users think of your website or product/service? Then set one of Google’s free tools; Google surveys. This tool allows you to be able to have a pop-up on your website and ask all kinds of questions! It’s often used with Google merchant center and Google shopping to ask about how your shopping experience was. Asking directly to your users is the best way to get the honest feedback you are looking for.
Digital Marketing Tool: Sparktoro
This digital marketing tool was developed by Rand Fiskin one of the most influential marketers in SEO. With Sparktoro you can enter in a keyword phrase and it will tell you what hashtags your audience uses as well as websites they hang out on, podcasts they listen to, youtube channels they browse, and competitor social media channels. It’s just a ton of competitor research at your figure tips. We are really only scratching the surface with this tool.
Digital Marketing Tool: Google Alerts
Did you know that Google can send you an email whenever a certain set of keywords is mentioned anywhere in the search results? Do you want to know when your brand is mentioned or when your competitor’s brand is mentioned? Maybe you just want to follow when your product or service is mentioned? You can do that with Google Alerts.
Digital Marketing Tool: Google Keyword Planner
The Google Keyword Planner Tool is a tool inside of Google ads that tells you what the search volume is by specific keywords. It’s different than Google trends as it’s a lot more detailed. It will give you similar ways that someone is searching. It will also show you how competitive a search term is. If you are wanting to do Google ads then it can also tell you what you can maybe expect for cost per click. Although this is a nationwide average so it tends to be off. What you should also know is that 15% of search queries or what is entered into Google are new every day. So, while it gives you keywords, it will not tell you exactly everything that is being searched in Google search results.
Digital Marketing Tool: Buzzomo
Similar but different from Sparktoro is Buzzumo. With this tool, you can see how popular posts were on organic social media by showing the engagement rates such as comments likes, and shares. With existing articles having lots of engagement it surely is going to be a great topic to write about. You can also find influencers in your market to reach out to for sharing your content.
Want to just listen?
Ep #27 – Best Tools for Identifying Your Target Audience
Listen to “Ep #27 – Best Tools for Identifying Your Target Audience” on Spreaker.
Finding the right target audience is imperative to your marketing strategy. This week, the digital marketing team talks about finding a target audience. There are several tools you can use to find the right target audience.
Listen on Apple, Spotify, iHeart, Podcast Addict, and Google!