Does your marketing agency ask enough questions? – #97

Listen to “Ep #97 Does your marketing agency ask enough questions?” on Spreaker.

Effective marketing is not a one-sided effort; it’s a collaborative partnership between businesses and marketing agencies. We emphasize the importance of open communication and continuous learning between both parties. We believe that a strong client-agency relationship is built on transparency and a willingness to learn from each other.

The Business Profile: A Crucial Starting Point

We adopt a thorough approach from the very beginning, starting with a business profile. When clients schedule a meeting, the first document they receive is this business profile, accompanied by an extensive list of questions. These questions are meticulously designed to provide us with crucial insights into our client’s digital marketing journey.

The questions cover a wide array of topics, such as your current digital marketing status, target audience, and more. This really highlights that this initial step is vital for tailoring their marketing strategies effectively.

A Mutual Assessment

Beyond just gathering information, the business profile also serves as a litmus test to determine if the partnership is a good fit. The questions help both sides understand the depth of commitment required for success. It’s not merely about implementing tactics; it’s about grasping the underlying strategy and objectives.

The Importance of Analysis

We believe in starting with a comprehensive analysis of the client’s existing marketing efforts. We inquire about various aspects, from the presence of Google Ads accounts to broader branding questions. We emphasize that understanding how a brand is perceived is crucial when marketing on behalf of a client. It’s about ensuring that your brand identity aligns with their marketing strategies.

The Power of Awareness

Another benefit of this extensive questionnaire is the insight it provides into what clients might not be aware of in the realm of marketing. It helps us identify gaps in the client’s knowledge and serves as an opportunity for education. This, in turn, leads to you as a client being a more informed client who can actively participate in shaping your marketing strategy.

Continuous Evolution

The process doesn’t end with the initial business profile it is an ongoing communication and evolution. We maintain and update the document, sharing it with the entire team. This dynamic approach allows us to stay aligned with your goals and adapt our strategies as needed.

The Reward of Persistence

While the sheer volume of questions may seem daunting at first, the payoff is immense. The investment in time and effort at the outset leads to a more robust and tailored marketing strategy. It’s a journey that pays dividends in the long run and helps us and you as the client grow together.

A Red Flag: When Questions Are Lacking

When there is, a lack of questions from a marketing agency this should be viewed as a red flag. It may indicate that they are making assumptions or failing to dig deep into your unique needs and challenges. Questions, as they both emphasize, are the foundation of understanding and a critical component of success.

The Final Word

In the world of digital marketing, the adage “there are no stupid questions” holds. We understand that every question asked is a step toward clarity and better results. So, whether you’re a marketing agency or a business owner seeking marketing services, remember that asking the right questions is your path to success. Embrace the inquiry, and you’ll find that it leads to more informed decisions, better strategies, and ultimately, more significant growth in the digital marketing landscape.

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About the Author

Jennifer Denney

Jennifer Denney has been in digital marketing since 2006 and has seen a wealth of changing landscape in digital marketing. She has seen the rise and fall of many marketing tactics.  She is deeply rooted in understanding the metrics that showcase the value of certain types of digital marketing. She produces weekly live shows with Lorraine Ball, solocast with Elevated Marketing Chats, and conducts a weekly podcast called Elevated Marketing Dot Podcast.