There are a few reasons why Google Shopping has an edge over Amazon. First, Google Shopping is more consumer-friendly. This means that consumers are more likely to purchase products from Google Shopping than they are from Amazon. Google Shopping is more transparent about the products that are being advertised and the prices of those products. This is important because it allows consumers to make informed decisions about their purchases.
Second, Google Shopping offers more flexible targeting options. This allows businesses to target consumers based on their specific needs and interests.
Google Shopping ads are less expensive than Amazon ads. This makes Google Shopping a more cost-effective option for businesses, which can lead to higher ROI.
Third, Google Shopping is preferred by consumers. In a recent study, Google Shopping was found to be the preferred choice for online shopping by a wide margin. Google Shopping was preferred over Amazon by a margin of 50% to 20%. This is due in part to the fact that Google Shopping offers more transparency and options than Amazon.
Fourth, Google Shopping offers a better user experience, more payment options, and more customer service options. Additionally, Google Shopping is less likely to have fake reviews and scams.
Fifth and finally, as a business owner you know the pain felt by Amazon and all their fees. This doesn’t happen with Google Shopping. They do not take any cut of your revenue when you run ads with them. In Amazon Shopping you can run ads and pay for them as well as when you sell a product you have to give Amazon part of the profit and numerous other fees. With Google shopping, you are only going to pay fees for the ads, and don’t forget you can set it up for free organic search results too!