There are a lot of different Facebook ad strategies that we can use to grow your business. In this blog post, we will focus on creating cold audiences. What are cold audiences? They are people who have never interacted with your brand before. A cold audience is one that has not been interacted with by your business before – they are complete strangers. By targeting them with Facebook Ads, we can introduce them to your business and convince them to become customers. This can be a great way to target people who are interested in what you have to offer but haven’t yet taken the time to learn more about your company.
Cold audiences are one of the hardest audiences because they literally know nothing about you. Sometimes these audiences are called TOF or Top of the funnel. That’s because they are at the very top of your marketing funnel. Yes, everyone has a funnel and we discussed marketing funnels in a previous blog. If we are not constantly adding new cold audiences to your funnel then we will dry up with potential new clients.
Once this audience has been introduced to your brand it’s important to ensure that we have a strong funnel from your warm audiences for remarketing. This flow from cold audiences to warm audiences is what truly makes Facebook ads work. Today we’re going to talk about how to expand that warm audience and get to people who are NOT familiar with your brand.
So let’s talk about all the different types of cold audiences.