Next thing I would look at, is audience analytics. So knowing that Facebook is already gathering information on your existing audience, let’s learn about where we can get that information. So go to Asset Library > Analytics and then you’ll see that we can pull from several different sources.
So if you already installed the Pixel on your app and have that SDK code, then it’s collecting information about people who have been to your app before. (Video Reference 2:33)
If you’ve uploaded offline events such as marketing events that you have been to or email lists that you have added, Audience Analytics can get information about those users from your existing pages – so your Instagram page, your Facebook page and then, of course, your Pixel are sources of information. So that’s why it’s very important to have this information set up at the beginning so that you can collect great information in here as well.
Audience Analytics pulls highlights of people, demographic information, age range, people typically completing your desired actions, the technology users are using and the geographical area users are coming from. This is all based on having this set up so that it’s able to collect that information. This gives you a great place to start to get some information. Note: Don’t forget to check your Google Analytics as well because you’ve got information in there that can be used in conjunction with Audience Analytics.