Breaking Free from Social Media Jail:

Maximizing Organic Reach

Organic social media reach is down

Have you ever felt trapped in a “social media jail,” where your posts seem to vanish into the digital ether, unseen by your audience? You’re not alone. In today’s social media landscape on a good day, only 80% of your followers will see your post, achieving organic reach can feel like an uphill battle. But why does this happen, and more importantly, how can we break free from these constraints?

The Inventory Dilemma and the Role of Ads

A big aspect to consider is the limited inventory of organic content in social media feeds, which is often overshadowed by a plethora of ads. Well, it feels that way to us, but remember these social media companies are companies and they need to make money.  The way they do is with ads, and now they are testing paying to be on the platforms.

Organic posts are competing for visibility in a space increasingly dominated by paid content. While ads allow for targeted reach, organic posts often get the short end of the stick, struggling to find their way into user feeds. This doesn’t mean you should do it.  Organic social media just has different reach capabilities, it all works together.

The Double-Edged Sword of Social Media Trends

The allure of trends in social media is undeniable. However, blindly following these trends without considering their relevance to your business can be a futile exercise. Sure, using a trending sound, image, or type of post might boost your reach momentarily, but does it attract the right audience? Is it in line with your brand’s message? These are critical questions to ask before jumping on the trend bandwagon.

We say this but also say that you need to test new trends when they come out and try them in the beginning.  This is when you can often get the most benefit out of them. Whether they make it the grander scope of what you are doing on social media is something you will discover in the long term.  Just don’t go all in on one trend and then get disappointed when the next trend comes along.

Let’s talk about some things you can do to battle the lower reach in organic social media.

Strategies to Amplify Your Organic Reach

  1. Embrace Variety in Content: To combat template fatigue, diversify your content. Experiment with different templates, incorporate new brand colors, and vary your posting schedule. This strategy not only refreshes your feed but also keeps your audience engaged and curious about what’s coming next. While consistency in branding is important, too much of it can lead to a bland and repetitive feed. This monotony causes followers to scroll past your posts without a second glance, significantly reducing your reach and engagement.
  2. Focus on Quality and Relevance: It’s not just about creating content; it’s about creating the right content. Your social media strategy should align with your content strategy, focusing on materials that resonate with your target audience and add value to their social media experience.
  3. Leverage Video Content: Video content, especially formats like Reels, is increasingly favored by algorithms. Create videos that serve both the platform’s preferences and your audience’s interests. Remember, even a small, targeted audience can be more valuable than a large, disengaged one.
  4. Encourage Engagement: Engagement is key. Ask questions, start conversations, and create content that invites interaction. This not only boosts your reach but also fosters a sense of community among your followers.
  5. Be Authentic and Showcase Personality: People connect with people, not faceless brands. Showcasing the human side of your brand, be it through behind-the-scenes content, employee spotlights, or relatable stories, can significantly enhance engagement and reach.
  6. Stay Consistent but Flexible: Consistent posting is crucial, but so is adaptability. The social media landscape is ever-evolving, and what works today may not work tomorrow. Stay informed about the latest trends and algorithm changes, and be ready to pivot your strategy as needed.
  7. Balance Organic and Paid Strategies: While organic reach is challenging, it’s still a valuable part of a holistic social media strategy. It should coexist with paid advertising, each serving different but complementary roles in your overall marketing plan.

Conclusion

Navigating the world of social media marketing is a complex, ever-changing journey. By understanding the nuances of organic reach and adopting a strategic, flexible approach, businesses can unlock the full potential of their social media presence. Remember, it’s not just about reaching more people; it’s about reaching the right people in the right way.

Want to listen instead?

Ep #59 – Help! My Organic Social Media Reach is Down, Why is That?

Listen to “Ep #59 – Help! My Organic Social Media Reach is Down, Why is That?” on Spreaker.

Measuring the results of organic social media can be difficult, but one metric in particular seems to always be more evident, reach. If your organic social media reach is down, there could be many reasons for that. Follow along to learn why your organic social media reach may be down, and different strategies to combat a declining reach.

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