Ep #93 – How our marketing agency approaches creating advertising campaigns

Listen to “Ep #93 How our marketing agency approaches creating advertising campaigns” on Spreaker.

If you’ve ever wondered how a marketing agency comes up with its creative advertising, or more importantly how we do it, then this episode is for you. Jennifer and Brenna take you behind the scenes of how our agency’s creative ads come to be. Listen in to this week’s fun episode and hear some of the inside scoop.

Listen on AppleSpotifyiHeartPodcast Addict, and Google!

How Our Marketing Agency Crafts Effective Advertising Campaigns: A Strategic Approach to Ad Budgets and Data Analysis

In the realm of digital advertising, a prevalent initial question from clients is: “What should our ad budget be, and where should we place our ads?” This inquiry, albeit significant, is just the tip of the iceberg in the elaborate process of establishing a successful advertising campaign. Let’s examine why an instant response to this query might not be ideal and explore the essential steps involved in creating an impactful digital marketing plan.

The Role of Data in Strategic Planning

Before delving into ad budgets, it’s imperative to recognize that proper data setup lays the groundwork for any successful marketing endeavor. This means ensuring tools like Google Analytics are accurately implemented to monitor traffic sources, user behavior on the site, and conversion rates. The data gleaned from these tools narrates a story, guiding the direction of your advertising strategy. Absent this crucial information, assumptions replace concrete data, leading to suboptimal marketing choices.

Preliminary Steps: Website Assessment and Audience Targeting

  1. Analyzing Website Performance: Assessing the effectiveness of your website is the initial step. Often, it’s discovered that enhancements are necessary to optimize the site prior to launching ads. This could involve refining user experience or modifying design elements to boost conversions.
  2. Identifying the Target Audience: Determining who your audience is and understanding their purchasing journey is key. This knowledge aids in identifying where potential customers might lose interest and what strategies can be employed to maintain their engagement.

Data-Centric Marketing Approach

Armed with insights into your website’s performance and audience profile, the next considerations include:

  • Choosing the Right Ad Platforms: The selection of platforms is influenced by your target audience’s preferences. Each platform has its unique traits and necessitates a tailored approach.
  • Budgeting and Experimentation: Starting with a minimum viable budget allows for experimentation across various campaign facets, including audience segments, landing pages, messaging, and creative elements.
  • Employing a Funnel Strategy: Utilizing a Top of Funnel (TOF) and Bottom of Funnel (BOF) strategy is crucial. TOF aims to attract new potential customers, while BOF focuses on those who have previously interacted with your brand.

Crafting a Creative and Test-Driven Strategy

The creative component of your ads plays a crucial role in capturing your audience’s attention. Experimenting with different creative styles is not solely about visual appeal; it’s about discerning what truly connects with your audience. Often, simplicity is more effective in ads, aiming to halt the endless scroll and engage users with your message. It’s vital to remember that the effectiveness of creative elements can vary over time, necessitating continual innovation and testing.

Conclusion: Embracing the Dynamic Nature of Digital Marketing

Setting up an effective digital advertising campaign involves much more than just deciding on a budget and selecting ad placements. It requires an in-depth understanding of your data, audience, and website performance. From there, it involves selecting appropriate platforms, experimenting with various campaign components, and constantly adapting your strategy. At Elevated Marketing Solutions, we thrive in untangling these complexities, ensuring each phase of your digital marketing journey is data-informed, creative, and impactful. Let us guide you in making informed decisions and developing campaigns that resonate with your audience and fulfill your marketing objectives.

About the Author

Jennifer Denney

Jennifer Denney has been in digital marketing since 2006 and has seen a wealth of changing landscape in digital marketing. She has seen the rise and fall of many marketing tactics.  She is deeply rooted in understanding the metrics that showcase the value of certain types of digital marketing. She produces weekly live shows with Lorraine Ball, solocast with Elevated Marketing Chats, and conducts a weekly podcast called Elevated Marketing Dot Podcast.