Ep #84 – How To Get Someone’s Email With The Right Content
Listen to “Ep #84 – How To Get Someone’s Email With The Right Content” on Spreaker.
Join Jennifer and Brenna this week as they explore the importance of building your own email list and why buying an email list is a risky move for a business. Want to find out what these risks are? Tune in today!
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Welcome to our in-depth discussion on email marketing—an evergreen strategy that continues to thrive in the fast-paced world of digital marketing. With the advent of new communication channels, some may wonder if email marketing is still relevant. In this article, we’ll address this question head-on and explore the essentials of successful email marketing campaigns. Join us as we unravel the intricacies and opportunities that email marketing holds for businesses of all sizes.
Is Email Marketing Still Cool? A Resounding Yes!
Despite the rise of social media and other platforms, email marketing maintains its significance as a powerful tool for engaging with your audience. Email marketing provides a direct and personal touchpoint with your subscribers, allowing you to communicate beyond the confines of social media algorithms or ad platforms. With the right approach, email marketing can be an effective avenue to deliver value, nurture relationships, and drive conversions.
Embracing Email Marketing: Conditions for Success
Before you dive headfirst into email marketing, there are several prerequisites to consider. These conditions are essential for ensuring that your email marketing efforts yield the desired results.
- Decent Website Traffic: Generating website traffic is fundamental. Without visitors to your site, building an email list becomes a challenge. Prioritize increasing your website traffic through effective SEO, content marketing, and other promotional strategies.
- Effective Signup Forms: Strategically placed signup forms play a crucial role in collecting email addresses. The way you present these forms can make a significant difference. Avoid intrusive popups and consider utilizing info bars or slide-ins to provide a better user experience.
Crafting Compelling Messaging: The Key to Conversions
While signup forms are the gateway to your email list, the messaging you employ holds the power to engage and convert visitors into subscribers. Focus on conveying the value subscribers will receive and answering the question “Why should I sign up for your emails?” Ensure that your messaging aligns with your brand and offers a compelling reason for visitors to join your list.
Welcome and Exit Popups: Striking the Right Balance
Both welcome and exit popups can be effective tools for capturing email addresses. However, it’s essential to strike a balance between being informative and intrusive. For welcome popups, consider offering a valuable resource, such as a discount or exclusive content, as an incentive to subscribe. On the other hand, exit popups can be used to prevent visitors from leaving your site by offering a last-minute incentive or addressing any concerns they might have.
Gated Content: Unlocking Value Through Engagement
Gated content involves offering valuable resources—such as ebooks, whitepapers, or webinars—in exchange for a user’s email address. While this strategy can be effective, it’s crucial to ensure that the content you’re offering is genuinely valuable. Gated content should provide clear benefits and cater to the needs and interests of your target audience.
Offline Tactics for Online Results: Blending the Physical and Digital
Don’t overlook the potential of offline tactics for building your email list. Networking events, trade shows, and in-person interactions provide opportunities to collect email addresses. Utilize QR codes on printed materials like business cards, pamphlets, or event banners to seamlessly bridge the gap between offline interactions and online engagement.
The One Thing You Should Never Do: Avoid Purchased Email Lists
One cardinal rule of email marketing: never purchase email lists. Apart from being unethical, buying email lists can lead to severe consequences. Your emails might end up being marked as spam, resulting in damage to your domain’s reputation. Instead of buying lists, focus on organically growing your email list through genuine engagement and valuable content.
The Art of Patience and Consistency: Building Long-Term Relationships
As you embark on your email marketing journey, remember that patience and consistency are essential. Building a loyal subscriber base takes time. Focus on delivering valuable content, nurturing relationships, and maintaining a consistent sending schedule. Over time, your efforts will yield rewarding results and foster a community of engaged subscribers.
As we conclude this exploration into the realm of email marketing, we hope you’ve gained insights into its enduring value and the strategies that drive success. By meeting essential conditions, crafting compelling messaging, employing effective popups, leveraging gated content, and embracing both online and offline tactics, you can harness the power of email marketing to foster meaningful connections with your audience. Remember, email marketing is not just about sending messages—it’s about building relationships that stand the test of time. Stay tuned for more expert insights that will empower your digital marketing journey.