Entire search engines like Google and bing work off of artificial intelligence…..
First, Google has said that they will allow AI-written content. Bing, we haven’t heard of them saying you shouldn’t, and again they build their search engines off of AI. They have to because they themselves do AI content. If you are worried about whether they can detect if it’s AI then you are only racing against machines and code.
Can one machine dect another machine, maybe but will just keep going back and forth with advancements. How you stay apart is why what we have just said up here. You need to add emotion, tell the story and add personal experience to it.
Since Google really has the stronghold in search engines, currently as of this writing google still holds 93.3 % of the search traffic.
Google created its content guidelines with an acronym called EEAT. Which stands for experience, expertise, authoritativeness, and trustworthiness. When they pull back search engine results or what SEO is, they are looking to see who has these factors. There are humans checking content. Do they get it right, no not always.
Although it’s not given 100% how to achieve EEAT. If you start to break them down into simple forms you start to see how AI, could not take over content marketing completely.
How will AI be able to tell specific experiences that your company has, it can’t. The expertise, part is possible. But even right now, AI gets facts wrong and only an expert would recognize that. Authoritative, well we guess that is a combination of factors of an online presence. How does AI have any online presence other than in words? Trustworthiness plays into this too, since AI is a machine and is not an individual or business it does not have factors such as reviews and opinions online.
For now, as we keep saying above, let it help you get going but the human needs to finish it off. Just like with any other SEO writing, the person who makes it better will win.