Marketing Services for Volunteers for Adults Advocates
When VASIA first partnered with us, they had a freshly launched website and brand crafted by Clever Dogs Media, but lacked a strategic digital presence. Our primary objective was to increase volunteer involvement. We initiated a series of media days featuring in-depth interviews with volunteers, judges, and partner organizations—those on the frontline supporting vulnerable adults in the court system. Capturing compelling visuals and stories from their events, we produced a library of photo and video content that shaped our storytelling approach across platforms.
In parallel, we created a suite of printed collateral including business cards, handouts, and custom-designed ads for various publications, ensuring VASIA’s message reached both digital and offline audiences.
To convert interest into action, we developed a targeted content calendar designed to resonate with prospective volunteers. A promotion schedule helped distribute content consistently across social media, supported by a paid advertising campaign to drive further engagement. Simultaneously, we enhanced the website’s user experience and SEO to support discovery and usability. Monthly newsletters were deployed to keep current volunteers and advocates engaged. Though VASIA operates within the nonprofit realm, this is a healthcare marketing case at its core focused on improving community health and wellbeing by championing the mental and physical safety of adults in crisis.
Buying Cycle for Volunteer Recruitment in Nonprofit Healthcare Marketing:
Awareness Phase: Triggered by news stories, social posts, or word-of-mouth about child welfare. Content should highlight the impact volunteers can have.
Consideration Phase: Potential volunteers explore VASIA’s mission, requirements, and time commitments. Authentic testimonials and interviews support this stage.
Conversion Phase: After attending an orientation or seeing a compelling ad, users commit to volunteering. Streamlined sign-up processes and email follow-ups help here.
Engagement & Retention: Monthly newsletters and community updates keep volunteers connected and motivated, reducing attrition and increasing advocacy.
Marketing Creative Examples
Social Media Ad Examples
Videos
What Our Client Thinks:
Results:
1. Website Traffic Soared 250%
From March to July, web sessions surged nearly 3x—proving that brand awareness efforts are working and more people are exploring how to get involved.
2. Engagement on Site Up 314%
Not only are people visiting, but they’re taking action. More clicks, downloads, and volunteer inquiries mean our content and site are attracting the right people.
3. Paid Social Click-Through Rate Skyrocketed (3.5%)
Our ad strategy isn’t just getting seen—it’s getting results. That CTR is well above average, showing ads are highly relevant and compelling.
4. Reels Drove Reach (+45%) & Engagement (+26%)
Short-form video is pulling weight. This format is helping us reach new audiences and keep current followers engaged—essential for growing volunteer interest.
5. Email and Content Strategy Launched & Scaling
From zero email marketing to active monthly sends, with open rates nearing 33% and growing blog content, we’re building long-term communication tools that support recruitment and awareness.
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