Marketing Volunteer Opportunities For Children
When CASA first partnered with us, they had just launched a new website developed by Clever Dogs Media. But what they lacked was a unified marketing strategy to amplify their mission and attract new volunteers. We began by organizing a comprehensive media day, capturing authentic visuals and short-form videos that told the powerful stories of CASA’s volunteers. These assets became the heart of a social media strategy tailored for recruitment. We crafted a detailed content calendar to ensure consistent messaging across platforms, leveraging the compelling creative to connect with emotionally motivated audiences. To drive deeper engagement, we also developed targeted graphics and written content that addressed the motivations and questions of prospective volunteers, strategically placed across blogs and landing pages to nurture interest and drive action.
Offline, we provided design and production for print assets such as business cards, small handouts, and informative collateral to support outreach and events.
From behind-the-scenes, we optimized tracking through Google Analytics and visualized performance insights with Looker Studio dashboards. We established a previously non-existent LinkedIn presence and refreshed CASA’s Google My Business listing to improve discoverability. Additionally, we revitalized their monthly newsletter with automated design updates, easing internal workloads while ensuring brand consistency. Throughout, we coordinated with Clever Dogs Media to enhance website UX, ensuring prospective volunteers could seamlessly find the information they needed to take the next step in their journey.
Buying Cycles: Nonprofit Volunteer Recruitment in Nonprofit Healthcare Marketing
Awareness Phase (1–3 months prior): Individuals encounter CASA through social media, newsletters, or word-of-mouth. Emotional storytelling and behind-the-scenes content from media day spark initial interest.
Consideration Phase (2–4 weeks): Potential volunteers visit CASA’s website, browse social posts, and review FAQs and impact stories. Strategic written content nurtures intent and addresses barriers.
Decision Phase (1–2 weeks): With trust built through consistent branding and accessible information, users complete interest forms or attend an info session—tracked and measured for optimization.
Marketing Creative Examples
Social Media Examples
Videos
What our client thinks:
Results:
1. Volunteer Pipeline Strengthening
51 people clicked “Become an Advocate” and 20 started the volunteer application process.
This means more people are taking real steps to get involved, a direct sign our efforts are motivating action.
2. Website Visitors Are More Engaged
Key engagement actions are up 71% and people are staying on the site longer (up to 7+ minutes).
We’re not just getting clicks , we’re attracting the right people who care and want to learn more.
3. Massive Social Growth
Facebook reach jumped 1,100%, and LinkedIn clicks increased 157%.
Our consistent, real-person storytelling and media-day content is expanding awareness across key platforms.
4. Strong SEO Performance
Over 65% of traffic is coming from Google search.
People searching for volunteer opportunities are finding CASA, proof our topic-rich content is working.
5. Email Marketing Ready to Launch
We’ve built the foundation; list, form, domain, and newsletter strategy to begin monthly outreach.
This will help us re-engage past visitors and nurture future volunteers.
See what our clients have to say!
Elevated helped our company exceed growth projections by double digits. We have been very pleased with their responsiveness and agility. They’ve taken the time to learn about our industry, our business and our patient base to customize the message we need to communicate to our customer base. Jennifer and her team have truly “Elevated” our brand awareness and honed our messaging in ways we’ve never experienced before. We’re better off having partnered with them for our marketing needs.
Very pleased with the experience! Appreciate the responsiveness, advice, and expertise helping our firms marketing arm grow. Would highly recommend!
Since starting to work with Elevated Marketing Solutions, we have seen an uptick in our social media interactions, our Google activity and overall digital presence. The ads and posts they have designed for us have stepped up our quality and been noticed by many people. The interaction with staff has been great and we are pleased to work with them to grow our banking presence in Johnson County. Thank you for all the hard work!
Elevated and the team have been an excellent source of proactive, unique, and timely ideas that we can use for our broad marketing needs. Always easy to communicate with, Elevated has been a true partner toward our goals.
“We at the Indianapolis Art Center have worked with Elevated Marketing Solutions for years and for several reasons, the main one being that they excel at their work. We rely on their expertise to guide our entire digital strategy and they function as an extension of our in-house marketing team. Their entire team’s depth of knowledge, creativity, and passion for being the best at what they do make them a valuable partner, and a clear choice for anyone looking to improve their digital footprint, strategy, or spend.”
I’m consistently impressed with the creativity, strategy, and execution our marketing team brings to the table. From campaign development to branding and content, they’ve shown an exceptional ability to capture our message and connect with our audience. Their collaborative spirit and attention to detail make them an invaluable part of our success. Huge thanks for the energy and excellence you bring to every project!
Extremely knowledgeable and diligent staff, that go above and beyond for their clients. Jennifer is a true professional in every sense and strives to stay ahead of the curve to make your business successful.
