Kati Taylor

If someone else was describing you in five words, what would those be?

Reliable. Purposeful. Creative-Problem-Solver. Approachable. Positive.

Where did you grow up?

LaPorte, in Northwest Indiana at the tip of Lake Michigan. This is an area I have learned that folks in Indy call “The Region” (but we didn’t call it that up there). My mother still lives in the same house that I was born and raised in.

What did you want to be when you were growing up?

In elementary school, wrote a Young Authors story about wanting to be an astronaut. I knew, realistically, I would end up doing something artistic. I’ve always been resourceful and had an entrepreneurial spirit. I had a paper route for 6 years and turned it into a little business babysitting and pet sitting for my neighbors.

What do you like to do for fun?

For fun I enjoy riding my bicycle, camping, hiking, backpacking, kayaking, and other outdoor activities. I am also a constant supporter of the arts and I like attending live performances including music, comedy, theater, and dance as well as visiting art galleries and museums.

If you had to live by one quote what would it be?

Love one another.

How long have you been in digital marketing?

I’ve been in digital marketing for 12 years. My first professional job out of college was managing email marketing campaigns and an internal dealer/distributor website for three major international brands. Since then I’ve taken on related, progressive roles.

What is your favorite type of digital marketing?

I enjoy content marketing because of the creativity needed to present information that is targeted, relevant, and interesting.

What is your favorite strategy you have come up with?

When I was a marketing director at a mid-sized company, there were hundreds of salespeople and although their sales numbers were important, it was easy for them to feel like just a number within the business. I came up with a strategy that improved digital marketing initiatives and helped humanize each individual, both to clients and within the company, by making use of an existing network. I took the time to get headshots of each person for individual profiles and created a program that taught sales teams how to collect positive reviews (even providing compliant email signature templates to make it simple to ask for a 5-star rating). This showed future clients why they were a reliable/trustworthy sales person to work with. It eventually developed into an incentive program that featured individual sales folks with high ratings in our online content (often via short video blogs). This helped our content marketing efforts but also further humanized sales teams both internally and externally. It also motivated sales men and women to collect positive reviews for themselves which improved the company’s overall rating within that network.

If you had to tell someone new to digital marketing something, what would you say?

Digital marketing is organic and constantly changing. You will always be learning and adapting your processes. Don’t get discouraged if you don’t see the results you want right away because it takes time for initiatives to “work” and if it’s not working, try something else but don’t assume there’s an easy answer or that there’s any one ‘answer’ at all. Often times multiple strategies work together to produce desired results.

What does it mean to do the right thing by a client?

Clear, consistent, open communication and active listening are key to building relationships. Doing the right thing for clients means to always work with honesty, integrity, and to take time to get to know the client and their specific needs.