You may have heard the term native advertising, but you don’t know exactly what it means or how to differentiate it from other forms of advertising. Luckily, native advertising isn’t all that hard to understand once you know what you’re looking at, so today we’re going to explore how to tell if you’re looking at native advertising, why it works so well, and how to make it work for your own business—no matter where your customers are in the sales funnel.
If you’ve ever browsed through your favorite news sites, watched a movie trailer on YouTube, read an article on LinkedIn, or looked at the Facebook page of one of your favorite brands, then you’ve experienced native advertising firsthand. Although it’s becoming more popular by the day, many people aren’t aware that native advertising even exists, and might not be aware of how it can benefit them. In this article about native advertising, we’ll help you discover what it is and why it works so well.
Native advertisement is ads that are cohesive with page design look and feel that it feels as though it was supposed to be part of the page. They are found all over in social media feeds, search engine results pages, content recommendations, and more. The key is they are less disruptive ads. Before the age of digital ads, there were product placements. You still see these today when you watch commercials and TV shows. Native advertisement is todays’ modern digital ads.
The native advertisement also helps with pull vs push marketing. When we are talking about push marketing we are doing offers and sensational headlines to get a user’s attention. Educational marketing or pull marketing is driving someone in by teaching them about your product or service. This can also be seen in the definition of outbound vs inbound marketing. Click-through rates for educational pull advertisements vs push advertisements can be up to 10 times higher.