Paid Ads Specialist

The Paid Ads Specialist is responsible for the planning, creating, optimizing, and analyzing search campaigns, display advertising, native advertising, connected TV, streaming radio and podcasts, remarketing, and social ads.

You are fully accountable for campaign performance and reporting with the ability to effectively plan, implement and communicate recommendations. You must be comfortable in reporting results. You will also be excellent at driving results, being able to coordinate multiple projects on time, anticipate bottlenecks, and balance the business needs versus technical constraints.

We will train on anything below if you are not currently capable of knowing how to do it. One of our core values is:

“We are lifelong learners.

We know that our world is constantly changing so we are resilient to change and embrace it. No one makes progress by sitting on the sidelines. That’s why we are focused on the growth of our skills in digital marketing.”

Strategy

  • Strategy and ad execution and decisions on best ad platform to obtain client goals, ROI, and building of a funnel to obtain ultimate results for conversions. Including the following platforms:

Paid Ads Specialist

The Paid Ads Specialist is responsible for the planning, creating, optimizing, and analyzing search campaigns, display advertising, native advertising, connected TV, streaming radio and podcasts, remarketing, and social ads.

You are fully accountable for campaign performance and reporting with the ability to effectively plan, implement and communicate recommendations. You must be comfortable in reporting results. You will also be excellent at driving results, being able to coordinate multiple projects on time, anticipate bottlenecks, and balance the business needs versus technical constraints.

We will train on anything below if you are not currently capable of knowing how to do it. One of our core values is:

“We are lifelong learners.

We know that our world is constantly changing so we are resilient to change and embrace it. No one makes progress by sitting on the sidelines. That’s why we are focused on the growth of our skills in digital marketing.”

Strategy

  • Strategy and ad execution and decisions on best ad platform to obtain client goals, ROI, and building of a funnel to obtain ultimate results for conversions. Including the following platforms:

Conversion Set-Up

  • Set up tracking of conversions across Google Analytics, Facebook ads, Google ads, connective TV ads, and new and emerging platforms to accurately track results.

Optimization

  • Forming effective paid campaigns:
    • Facebook
    • Google Performance Max Campaigns
    • Google Smart Campaigns
    • Youtube ads
    • Native ads
    • Streaming radio ads
    • Connective TV ads
    • New and emerging platforms
  • Launch and optimize various platforms.
  • Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates.
  • Proactively make strategic campaign recommendations.
  • Conduct keyword research and selection for pay-per-click campaigns and SEO projects.
  • Share keyword selections and audience targeting.
  • Monitor budget and adjust bids to gain better ROI and reach goals.
  • Track KPIs to assess performance and pinpoint issues.
  • Provide ongoing support for all SEO initiatives including reporting, analysis, and optimization recommendations.

Creative Ad Ordering

  • Manage strategy and concept for ads past initial strategy to include.
  • Direction on what service or product is based on client ROI, client feedback, and observance of what is working.
  • Analysis of what type of creative has worked best including the decision of future decisions of these types of ads.
    • Image, animation, carousel, video, or a combination of them.
  • Manage the A/B testing of ads for what performance is the best ensuring that you are always testing to improve metrics.
  • Landing page analysis of where to land.
  • Creation of UTM’s to be used.
  • Relaying communication to the creative team about what is working and what is not:
    • Engagement of ads
    • Best CTR
    • Best conversion rate
  • You are managing the number of ads that you have for backup.

Project Management

  • Manage all tasks inside of Asana for the following:
    • Communication of status when behind the due date.
    • Anticipating and creating needed tasks beyond the initial task.
    • Ensuring the task and handed off to the next person to keep the process going.

Reporting

  • Produce weekly, monthly, and on-demand reports.
  • Efficiently communicate in reporting the following:
    • What part of the funnel do you feel is broken whether that be: platform choice or metrics within the individual platform
      • What we are doing to fix it
      • What we have worked on in the last time of reporting and how that results in the results.
      • Develop questions to keep the client involved in the process of importance.
  • Communicate to the appropriate party the need for better landing pages for quality score and conversion rate.

Training

  • Consistently train by using the following tools:
    • Obtain industry-related certifications.
    • Listen, watch, and ready industry information on a regular basis.
    • Interact and ask questions with your peers and supervisor.

Are you ready to see if we’re a good fit?

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