Paid Ads Specialist

The Paid Ads Specialist is responsible for planning, creating, optimizing, and analyzing search campaigns, display advertising, native advertising, connected TV, streaming radio and podcasts, remarketing, and social ads. 

You are fully accountable for campaign performance and reporting with the ability to effectively plan, implement and communicate recommendations. You must be comfortable in reporting results. You will also be excellent at driving results, being able to coordinate multiple projects on time, anticipating bottlenecks, and balancing business needs versus technical constraints.


  • Strategy and ad execution and decisions on best ad platform to obtain client goals, ROI, and building of a funnel to obtain ultimate results for conversions. Including the following platforms:

Conversion Set-Up

  • Set up tracking of conversions across Google Analytics, Facebook ads, Google ads, connective TV ads, and new and emerging platforms to accurately track results. 


  •  Forming effective paid campaigns 
    • Facebook
    • Google Performance Max Campaigns
    • Google Smart Campaigns
    • Youtube ads
    • Native ads
    • Streaming radio ads
    • Connective TV ads
    • New and emerging platforms
  • Launch and optimize various platforms 
  • Monitor campaign results, analyze key metrics and, optimize click-through and conversion rates and conversions to see increasing patterns. 
  • Proactively make strategic campaign recommendations.
  • Conduct keyword research and selection for pay-per-click campaigns and SEO projects
  • Share keyword selections and audience targeting
  • Monitor budget by understanding what the clients budget is by communicating with the client and to stay within clients budget, adjust bids to gain better ROI and reach goals
  • Track KPIs to assess performance and pinpoint issues
  • Provide ongoing support of all SEO initiatives including reporting, analysis, and optimization recommendations

Creative Ad Ordering

  • Manage strategy and concept for ads past initial strategy to include;
    • Direction on what service or product is based on client ROI, client feedback, audience targeting and observance of what is working.  
    • Analysis for what type of creative has worked best including the decision of future decisions of these types of ads
    • Image, animation, carousel, video, or a combination of them. 
    • Manage the A/B testing of ads for what performance is the best ensuring that you are always testing to improve metrics. 
    • Landing page analysis of where to land.
    • Creation of UTM’s to be used. 
    • Relaying communication to the creative team of what is working and what is not for
      • Engagement of ads
      • Best CTR
      • Best conversion rate
      • Best audience choice
  • Managing the number of ads that you have for backup.

Project Management

  • Manage all tasks inside of Asana for the following;
    • Checking of task on a daily basis to ensure nothing is past due.
    • Communication within the task of status when falling behind the assigned due date.
    • Anticipating and creating needed tasks beyond the initial task to ensure optimal results are achieved see above. 
    • Ensuring the task is checked off and handed off to the next person to keep the process going. 
    • Effectively adding and removing tags in Asana to show progression of the status of a task.
    • Arrive to all meetings on the scheduled time.  
    • Ensure that clients are fully aware of status of ads results, anticipated bottlenecks, and balancing business needs versus client needs. Further ensure that task are created and updated when communicating with clients and their needs and the business needs. 


  • Produce weekly, monthly, and on-demand reports.
  • Effectively communicate in reporting the following
    • What part of the funnel you feel is broken whether that be;
      • Platform choice
      • Metrics within the individual platform
      • What you are doing to fix it
      • What you have worked on in the last time of reporting and how that results to the results.
      • Develop questions to keep the client involved in the process of importance. 
  • Communicate to the appropriate party the need for better landing pages for quality score and conversion rate


  • Consistently train by using the following tools:
    • Obtain industry-related certifications 
    • Preferred certifications are Google Analytics, Google ads, Google Display ads, Google Shopping and Facebook ads Certifications.
    • Listen, watch, and read industry information on a regular basis.
    • Interact and ask questions with your peers and supervisor.

Here is what we offer:

Are you ready to see if we’re a good fit?

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