Depends on Your Location
Also, it could be a location we have to consider within your area that you’re trying to scope out how many people actually need your service and competitiveness to bring that back in. A lot of times I might have people like, “I can do the entire United States.”Well, I think that’s great, but we should start in your backyard. Let’s start with the low-hanging fruit and look at where we can get first.
Depends on How Digital your Company Is
So, outside of where you’re at in the journey of your business, the other big thing is where are you at in your journey as a digital company. And I don’t mean digital like a tech company. I mean where are you at on moving your company presence online, if you have existing systems in place. You have your Google Analytics set up. It’s completely set up correctly. You’ve got all your conversions set up. Your phone calls form-fills. If you’ve got a Facebook pixel already on your website, and you’re already collecting data about those people in either platform, you already have built audiences that are collecting information from your site and were able to cross-channel that information.
Depends on How Hands-on Your Company Is
If you’re already running Google Ads, and it’s just a matter of coming in and taking all of that data and analyzing it and making good decisions about where we should go next and how we should tweak that,
totally different ballgame than I don’t have any of that setup. I don’t have any information to go off of. That’s where we often find a lot of people, is their data is not quite set up. They’re not quite tracking all that information. And so it’s going to take a little bit longer to gather all that, get some good baselines and understand where your people are at. Going back to, if you don’t have a whole lot of traffic coming into your site we’re in a totally different story than if you have a lot of traffic we just need to get that traffic to convert.