Here are your results….

Scoring System

0–1 points: Your Marketing Is Mostly Activity-Led

You’re doing marketing, but your answers suggest the activities may be making more decisions than the strategy.

That can look like trying new channels, creating content, running ads, updating the website, or investing in marketing without a clear connection between the business problem, audience, message, buyer journey, and measurement.

Where to start: Look back at your A answers. Those are the areas where your strategy may need more clarity before you add another tactic.

2–3 points: Your Strategy Is Partially Connected

You have important pieces of strategy in place, but they may not be guiding every marketing decision yet.

You may understand your audience but struggle with measurement. Or you may know the business goal but still choose channels reactively. These gaps can cause good marketing tactics to work harder than they should.

Where to start: Identify which A answers are creating the biggest disconnect and tighten those before increasing activity or budget.

4–5 points: Your Marketing Is Strategy-Led

You are making most marketing decisions from a strong strategic foundation.

Your opportunity is less about adding more marketing and more about keeping the system connected as your business changes: business goals > audience > positioning > buyer journey > tactics > measurement > adjustment.

Where to focus: Revisit these decisions regularly. Strategy should evolve as your customers, competition, capacity, priorities, and performance change.

The strategy loop: plan > execute > measure > optimize > repeat.