Podcasts are very popular because of their ability to listen to topics and learn while also performing other duties such as exercising and doing work! While this doesn’t work for everyone, doing multiple tasks but many love it. Again the subjects done in the podcast shouldn’t be different from the subjects you are doing for written, video, or images.
Rather the way you talk about a subject can be different than how you would write about it. For instance, you can bring guests, experts, and teammates to have more of a discussion and get varying opinions. With writing it’s mostly the writer’s opinion on the matter.
Creating a podcast is relatively simple in that you just have to talk to get started! The next steps of editing the podcast can be done at varying levels. We like the format of keeping it pretty overly simplistic with little editing. For us, this showcases our knowledge of the subjects.
When podcasts are published they are published on places like Apple, Spotify, Google Podcasts, iHeart, Podcast Addict, and more. You need to pull podcast content over to your website. You can create a sub-category of audio content sometimes called an audio blog. But you can also double down by adding that audio content to the written content that now your content is written, video, short-form video, and podcast!