So while PPC is usually associated with Search engine marketing, Google Adwords or Google ads, and sometimes Bing ads. It is actually much larger than that. As we stated above pay per click or PPC agencies work to develop ad strategies and divide your ad budgets between many platforms. There are several types of ad platforms for both the Top of the Funnel, those who do not know you, and the Bottom of the funnel or remarketing, those who do know you. Almost all ad platforms have a remarketing component within the platform. We have divided those up below. Your PPC agency will work to get to your targeted ads by driving qualified traffic with multiple platforms. Omnichannel marketing with ads is just as important as with your overall marketing to develop funnels.
Many ad platforms are listed in multiple categories because depending on how you PPC agency develops your strategy they could be considered at multiple stages of the buying cycle. As you can see there are many less platforms at the bottom of the funnel, making it the most expensive place to play without traffic and ads upstream.