Can we hold your attention by building a strategy for choosing different types of marketing? It’s certainly a complicated subject and has a lot of “if this”, and “then that” scenarios. While we can’t list all of those scenarios because they are too many and they change daily we will give a strategy that will get you to digital marketing bliss. This is the nature of overall digital marketing strategies and what makes it difficult.
We have covered the fundamentals of a digital marketing strategy before in another blog post, chat, and podcast. This is however a subset of the overall strategy that is purely on what different types of marketing you should do. A large subset thought at that because without carefully strategizing the types of digital marketing, you have no plan. Let’s stay with that though and understand only looking at it from that lens.
We will break down the subsets in this choosing of marketing types and break it down in multiple formats so this is the long version which is strategy it’s a complex set of steps you take based on previous steps.
Any good marketing strategy starts with an analysis of what you have and what you don’t have. After all, how do you know where to go if you don’t know where you are at? This is the same with this subset of the marketing strategy of the types of marketing.
You could start to break down each type of marketing and how it helps different parts of the funnel, which we have already done. But when you do that you are starting with tactics and not which type of marketing you should use AND WHY. It’s different though in not recognizing that you need different types of marketing for different parts of the funnel.
ChatGPT gets this wrong as well, they list tactics first, which is why we need to write this.
Also starting with tactics gets you into the rat race of new tactics. Different marketing tactics are always trending and it’s easy to jump on one type of tactic or another. Don’t get us wrong you should be using strategy to test new types of marketing but it’s not your whole game of jumping to the new shiny object.
It’s certainly an element but there is a lot that happens before you get to that. Let’s talk about a few things we need to talk about before we begin the marketing strategy.