Ep #79 – Why The Marketing Data Doesn’t Add Up Measurement Vs Attribution

Listen to “Ep # 79 – Why The Marketing Data Doesn’t Add Up Measurement vs Attribution” on Spreaker.

This week, Jennifer and Brenna dive deep into the debate between attribution and measurement, exploring why marketing data often fails to add up. Tune in as they explore the challenges marketers face in accurately attributing conversions and measuring the true impact of their campaigns across various channels and touchpoints.

Listen on Apple, Spotify, iHeart, Podcast Addict, and Google!

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