Understanding LinkedIn Newsletters

LinkedIn newsletters are an extension of the platform’s article publishing feature. It allows users to create a series of articles under a specific theme or category. For instance, our own ‘Digital Marketing News’ is a prime example. The process of setting up and publishing a LinkedIn newsletter is straightforward and bears similarities to email marketing.

The Synergy with Email Marketing

The beauty of LinkedIn newsletters lies in their compatibility with email marketing strategies. If you’re already executing email campaigns, transferring that content to LinkedIn is a seamless transition. The core principle here is content repurposing – utilizing your existing email marketing material for your LinkedIn audience. This not only saves time but also ensures consistency across different channels.

Why LinkedIn Prefers This Approach

There are a few reasons why LinkedIn seems to favor newsletters:

1. Platform Engagement: Newsletters encourage users to spend more time on LinkedIn.
2. No Duplicate Content Issues: Since it’s your original content, there’s no risk of penalization for duplication.
3. Subscription Feature: Users can subscribe to your newsletter, giving LinkedIn another touchpoint to engage users via notifications.

Building a Subscriber Base

At Elevated Marketing Solutions, we’ve amassed over 29,000 subscribers to our newsletter as of the writing of this blog post. The key factors contributing to this success include:

• Catchy Titles: Similar to SEO, a compelling title can attract more readers.
• Content Curation: Regularly rounding up relevant and informative content.
• Frequency and Quality: Limiting the newsletter to once a month ensures not overwhelm the audience while maintaining quality.

The Art of Content Presentation

In newsletters, how you present your content is as crucial as the content itself. The goal is not to reveal everything on LinkedIn, but to pique interest and drive traffic back to your website. Here are some tips:

1. Highlight Snippets: Extract engaging snippets from your long-form content.
2. Leave Room for Curiosity: Don’t give away everything; let your call to action spark interest in the full content on your site.
3. Balance Information and Entertainment: Offer valuable insights while keeping it engaging.

Leveraging Personal Profiles

Interestingly, publishing newsletters from personal profiles, as opposed to company pages, can have a greater impact. In our case, having a following of over 9,000 on a personal profile significantly boosts visibility and engagement.

Networking and Growth

LinkedIn is fundamentally a networking platform. By sharing valuable content through newsletters, you can organically grow your network and establish thought leadership in your industry. This approach is non-intrusive and focuses on adding value rather than direct selling.

Keep It Simple, Yet Effective

The overarching message is to not overcomplicate the process. Minimal effort can yield substantial results, provided you have quality content to begin with. The focus should always be on delivering value and engaging in meaningful conversations with your audience.

In conclusion, LinkedIn newsletters are a powerful tool in the digital marketer’s arsenal. They bridge the gap between email marketing and social media, offering a unique way to distribute content, engage with your audience, and drive traffic to your website. By following these insights and strategies, businesses can leverage LinkedIn newsletters to amplify their digital marketing efforts effectively.