While pursuing the holy grail of abundant, organic traffic to your website is a worthwhile endeavor, solely relying on SEO or organic traffic isn’t the best strategy. In this post and video, I’ll discuss what SEO is and why it’s only part of an overall strategy.
What is SEO Anyway?
It seems like everybody has an interpretation of what SEO means.
In general, SEO or Site Engine Optimization, is how one gets traffic to a website organically or, as some believe, for free.
The reality is SEO actually is a lot of different things.
For us here at Elevate Marketing Solutions, it basically defines the activities that we do in order to rank organically on search engines – Google obviously being the biggest search engine and then Bing being next in line.
There are hundreds of different tactics that you can implement in order to rank organically or improve your SEO. Content marketing runs underneath SEO and quite frankly it’s the most popular and effective tactic. When you produce content you’re letting Google know that you are able to effectively answer the questions that people are typing into Google during their searching/researching about your product or service.
If Google recognizes your content as worthy of answering a query than your website will be shown in search results. In short you write a good blog post and voila Google shows it to everybody. No effort at all, right?
SEO is Not Free or a Guarantee
Yes, SEO is a big portion of where your traffic comes from, but search engines are constantly changing. There are algorithm updates that are happening all the time and relying on SEO puts businesses in a dangerous spot.
There are several different ways to get traffic to your website like various channels of paid ads. I know you might think, “Whoa, I can’t afford it. I can only work on organic.” And that might be plausible if you think about organic traffic is free. But it’s not free.
SEO with all the tactics, technical items, development items, and content creation has a price. If you do it yourself, consider how much your time is worth, learning curve and all. Whether you’re trying to do it yourself or whether you’re hiring experts to do it, SEO costs money. SEO falls into the advertising category and, in general, advertising isn’t free.
Some think of SEO as similar to advertising by word of mouth but online. To some extent, that’s true. However, just like you wouldn’t solely rely on offline word of mouth for business, you shouldn’t exclusively rely on SEO to get the word out online.
Relegating your marketing efforts to one activity means success depends on that one thing. You just don’t want to have all your eggs in one basket.