Ep #42 – Google Analytics 4 vs Universal Analytics
Ep #42 - Google Analytics 4 vs Universal Analytics Listen to "Ep #42 - Google Analytics 4 vs Universal Analytics" on Spreaker. This week, the team takes a deep dive into Google Analytics 4. [...]
What is Direct Traffic in Google Analytics?
What is Direct Traffic in Google Analytics? Let’s talk about Direct Traffic in Google Analytics: what it is; what it is isn’t; and why you really need to pay attention to [...]
Remarketing To Your Website Traffic Using Google Analytics
Remarketing to Your Website Traffic using Google Analytics Google Analytics presents unique ways to remarket to your audience. You can learn more about why you should be remarketing in this blog [...]
Major Changes Coming to Digital Marketing, User Privacy, & Data Tracking
Major Changes Coming to Digital Marketing, User Privacy, & Data Tracking There are major changes coming soon to digital marketing that you will want to be aware of. These important changes will affect Facebook [...]
Why Conversions Don’t Match Between Google Analytics and Google Ads
Differences in Tracking Between Google Analytics and Google Ads When Attributing the Conversion Action What does attributing mean in regards to conversions? Different platforms “attribute” or give credit for [...]
Why You Should Use Google Tag Manager
Why You Should Use Google Tag Manager Google Tag Manger is Your Friend Today I want to talk about why you should use Google Tag Manager. If you're not [...]
What is Data-Driven Marketing?
What is Data Driven Marketing? Lets Talk: Data-Driven Marketing Data-driven marketing is the only type of marketing out there. It’s simple: all decisions are based on incoming data. The abundance of data [...]
What is the Difference Between Conversions and Ecommerce in Google Analytics?
What is the Difference Between Conversions and E-Commerce in Google Analytics? Tracking specific conversions lends insight into to the effectiveness of your website and marketing. This post will discuss the difference between goal/conversion [...]
How and Why to Use Google Campaign URL Builder
How and Why to Use Google URL Campaign Builder In our last video, we talked about direct traffic and why it’s something you need to pay attention to. Unknowingly, [...]
