Why conversions don’t match between Google Analytics and Google Ads

Differences in Tracking Between Google Analytics and Google Ads When Attributing the Conversion Action What does attributing mean in regards to conversions? Different platforms “attribute” or give credit for conversions differently, and it’s important to understand. Facebook Ads, Google Analytics, Google Ads, and LinkedIn all give credit for conversions in different ways. If you're using an outside platform, let's

Why conversions don’t match between Google Analytics and Google Ads2019-02-02T13:53:43+00:00

Why You Should Use Google Tag Manager

Why You Should Use Google Tag Manager Google Tag Manger is Your Friend Today I want to talk about why you should use Google Tag Manager. If you're not familiar with Google Tag Manager, in the simplest terms, it is what it says in the name of the product. It is a tag manager. Tags are segments of

Why You Should Use Google Tag Manager2019-02-02T14:41:52+00:00

How to Carry Over Goals in Google Analytics to Multiple Views

Watch the Video Here's a quick tutorial on how to migrate multiple views and conversions/goals in Google Analytics. It is a best practice to create multiple views such as raw, master and test.  However, what happens if you have separate views created, but you need to share a conversion or goal from one view to another? For example, we have a global client that has many locations all over the world. We created

How to Carry Over Goals in Google Analytics to Multiple Views2019-02-02T15:03:55+00:00

What is the Difference Between Conversions and Ecommerce in Google Analytics?

What is the Difference Between Conversions and E-Commerce in Google Analytics?  Watch the Video Tracking specific conversions lends insight into to the effectiveness of your website and marketing. This post will discuss the difference between goal/conversion and e-commerce tracking in Google Analytics. Spoiler alert: the metrics essentially denote the same thing because they track the desired actions on a website - clicking, buying,

What is the Difference Between Conversions and Ecommerce in Google Analytics?2019-02-02T15:14:50+00:00

How and Why to Use Google Campaign URL Builder

How and Why to Use Google URL Campaign Builder Watch the Video In our last video, we talked about direct traffic and why it’s something you need to pay attention to. Unknowingly, you're probably adding to your direct traffic by not properly using the Google Campaign URL Builder. The Campaign URL Builder needs to be used in almost any type

How and Why to Use Google Campaign URL Builder2019-02-02T15:18:10+00:00

What is Direct Traffic in Google Analytics?

What is Direct Traffic in Google Analytics? Watch this video about what direct traffic is and what it is not. Let’s talk about Direct Traffic in Google Analytics: what it is; what it is isn’t; and why you really need to pay attention to it. Most people when they get inside their Google Analytics and then to their channel reports, pay

What is Direct Traffic in Google Analytics?2019-02-02T15:19:16+00:00

How to create and use audience segmentation in Google Analytics for re-marketing

How to create and use audience segmentation in Google Analytics for re-marketing Watch our video to see how this can be implemented and more tips and tricks for google analytics audience segmentation. Picture this, you have been starring at google analytics and you see you have this awesome referral source but it’s not quite converting into leads.  There could be many reasons why the

How to create and use audience segmentation in Google Analytics for re-marketing2019-02-02T15:20:33+00:00

Top Nine Reasons Why You Should Take The Next Indianapolis Google Analytics Class

Top Nine Reasons Why You Should Take The Next Indianapolis Google Analytics Class At The Speak Easy I know what you’re thinking why 9? I mean you couldn’t come up with 10, sure we could have come up with 23.5 reasons, I know another weird number but we did 9 because it’s different and that is who we are DIFFERENT.

Top Nine Reasons Why You Should Take The Next Indianapolis Google Analytics Class2018-06-18T21:45:58+00:00