Organic social media should be a natural process of promoting content. As we have discussed before new content is actually in every single organic post you make. There are many different types of content marketing and posting them organically to your social media channel covers them all;
A fully built-out organic social media plan involves strategizing, planning, and placing content for your organic social media. Some of these pieces of content need to also be promoted in different ways than just organic social media. For instance, if you take the time to create a reel, go ahead and post it on TikTok but also add it to YouTube Shorts. YouTube shorts then allows you to take that video and embed it in your written blog post on the subject. If you don’t have a written piece it’s time to add that to the schedule to create!
The same thing can be said about live videos, regular videos, and images. You want to be efficient. If you create them for organic social media, then it needs to make your website as well to promote it there as well. If you are uploading any videos be sure those also make it over to YouTube as it has its own ways of promoting your content through its channel and organic SEO.
When it comes to blogs on your website and posting organically on social media channels you are working against social media platforms. Their goal is to keep you on the platforms and scrolling, your goal is to drive website traffic. So posting blog posts just as links can be limited in reach.
We have a strategy for getting more reach with blog post links below with paid media but we are not there yet! You should limit blog posts to 1-2 times a week and you can be creative in doing so. You can post the actual link in the comments or even create reels or videos to accompany the blog post to get more reach.
While above we have mentioned posting pieces of content to your organic social media don’t forget about groups as well. There is usually a plethora of other groups where your content can also be posted to increase your reach.