Let’s go back to organic posting. Yeah, let’s post it on all the different networks that you have, but then you’ve got to put some money behind it. You’ve got to run some ads. It’s just a part of the business.
Again, if you’re creating all this content and you’re just expecting that people are going to see it within a search engine – not going to happen. It will eventually happen, but if you know anything about SEO, it’s a long-term play – you’re waiting on Google or Bing to pick up the content.
Meanwhile, you’ve got a hot piece of content that people who potentially need your services are not seeing. Back to the social ads. Put a little money into Facebook. Maybe put a little money into Twitter or LinkedIn ads. The targeting is amazing and allows you to show ads within your service areas, to your potential clients, and other relevant variables.
Let’s talk about Google Ads. You could make sure content gets in front of customers in the Google Display network. If you haven’t used Display network in a while, or if you’ve never used it, the targeting capabilities are almost comparable to Facebook. Google recently released a pay-per-lead performance in Display. That’s going to knock Facebook on its side. If we get to this model where we’re only paying for leads when people get to our content, perfect.