Digital Marketing Solutions for Real Estate Courses
Analysis and Strategy
The initial analysis of this client’s online marketing was that it was not cohesive in driving online traffic. They came to us with a website that was visually appealing but lacked a marketing strategy to drive traffic to their website. We started by evaluating their SEO strategies and determined an overall lack of a content marketing strategy in place to help boost their overall SEO. The former strategy was solely based on technical SEO. We implemented a content marketing strategy that was focused on driving traffic for the most profitable aspect of their business.
We then looked at other ways to drive traffic efficiently and added Google ads search campaign for those searching for their most profitable classes. We also implemented social ads to be able to remarket to all the new traffic that was being driven by SEO efforts and Google ads.
While existing email strategies were in place to help with overall class updates we added new automation and new audience segmentation. We helped build a quiz on the website to get those who had not yet considered their classes into their email marketing. We then segmented this audience to create an email automation series for just this audience. Lastly, we implemented a monthly newsletter filled with content specific to this audience.
We continue to build and work on top of the existing website to help improve processes of potential students entering their marketing funnel all the way to students after they complete the course.
Marketing Creative Examples
Social media ads
Videos
Elevated helped our company exceed growth projections by double digits. We have been very pleased with their responsiveness and agility. They’ve taken the time to learn about our industry, our business and our patient base to customize the message we need to communicate to our customer base. Jennifer and her team have truly “Elevated” our brand awareness and honed our messaging in ways we’ve never experienced before. We’re better off having partnered with them for our marketing needs.
Very pleased with the experience! Appreciate the responsiveness, advice, and expertise helping our firms marketing arm grow. Would highly recommend!
Since starting to work with Elevated Marketing Solutions, we have seen an uptick in our social media interactions, our Google activity and overall digital presence. The ads and posts they have designed for us have stepped up our quality and been noticed by many people. The interaction with staff has been great and we are pleased to work with them to grow our banking presence in Johnson County. Thank you for all the hard work!
Elevated and the team have been an excellent source of proactive, unique, and timely ideas that we can use for our broad marketing needs. Always easy to communicate with, Elevated has been a true partner toward our goals.
“We at the Indianapolis Art Center have worked with Elevated Marketing Solutions for years and for several reasons, the main one being that they excel at their work. We rely on their expertise to guide our entire digital strategy and they function as an extension of our in-house marketing team. Their entire team’s depth of knowledge, creativity, and passion for being the best at what they do make them a valuable partner, and a clear choice for anyone looking to improve their digital footprint, strategy, or spend.”
I’m consistently impressed with the creativity, strategy, and execution our marketing team brings to the table. From campaign development to branding and content, they’ve shown an exceptional ability to capture our message and connect with our audience. Their collaborative spirit and attention to detail make them an invaluable part of our success. Huge thanks for the energy and excellence you bring to every project!
Extremely knowledgeable and diligent staff, that go above and beyond for their clients. Jennifer is a true professional in every sense and strives to stay ahead of the curve to make your business successful.
