Discovering Your Brand’s Voice

Today, we’re diving into the captivating world of brand voice. Remember, it’s not just about the words you use; it’s the heart and soul of your brand’s personality.

What Exactly Is Brand Voice?

When we first stepped into marketing, the term “brand voice” seemed nebulous. Why fuss over something so abstract when there are tangible metrics and strategies to focus on? However, as we delved deeper, the importance of brand voice became crystal clear. It’s the way your audience perceives and interacts with your messaging across various platforms.

Brand Voice:

The Personality of Your Brand Brand voice is essentially your brand’s personality. It’s about the specific words and tone you use to convey a particular character. Whether you’re conscious of it or not, your brand voice is always at play. It ties back to the intent behind your products or services. By targeting a specific audience, you use their language to forge a stronger connection. When customers see words they resonate with, they feel understood and catered to.

Consistency is Key A consistent brand voice across different platforms – email marketing, social media, websites – is vital. Inconsistency can dilute any brand awareness you’ve built. Establishing brand guidelines ensures uniformity, even if it seems time-consuming at first.

The Journey to Discovering Your Brand Voice

So, how do you unearth your brand voice? Start by identifying your core identity: your mission, vision, and values. Engage your team in this exploration; you might be surprised at the varied perceptions within your company. Use customer reviews and feedback to understand how your audience currently perceives you. If necessary, align your external image with your desired brand voice through intentional messaging.

Brand Voice Examples:

Pepsi vs. Coke Consider the classic rivalry between Pepsi and Coke. Pepsi crafted a brand voice that screamed “cool,” shifting focus from taste to personality. In contrast, Coke emphasized the quality of its product, appealing to those who valued substance over style.

The Creative Challenge Finding and maintaining your brand voice requires creativity

You want to avoid repetition while staying true to your core message. Think of your brand as a person: what are their characteristics? This exercise helps in aligning your voice with your company’s personality. Audience-Centric Approach Your audience or buyer persona can significantly influence your brand voice. For service providers, the brand voice often mirrors the owner’s personality. In contrast, product-based companies should align with their target market’s preferences.

Final Thoughts: A Continuous Process Discovering your brand voice is just the beginning.

Consistent implementation and team alignment are crucial. Regularly revisit and reinforce your brand voice in team meetings and through all communication channels. Remember, consistency is the cornerstone of a strong brand voice. Embrace the Journey In conclusion, your brand voice is a dynamic and evolving aspect of your business. It’s not a one-time task but a continuous journey of refinement and adaptation. As your company grows, so will your brand voice. Embrace this evolution and use it to strengthen your connection with your audience.

discovering your brand's voice

Rather Listen?

Ep #89 – Discovering Your Brand’s Voice

Listen to “Ep #89 – Discovering Your Brand’s Voice” on Spreaker.

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About the Author

Jennifer Denney

Jennifer Denney has been in digital marketing since 2006 and has seen a wealth of changing landscape in digital marketing. She has seen the rise and fall of many marketing tactics.  She is deeply rooted in understanding the metrics that showcase the value of certain types of digital marketing. She produces weekly live shows with Lorraine Ball, solocast with Elevated Marketing Chats, and conducts a weekly podcast called Elevated Marketing Dot Podcast.